Essay Online

The only good teachers for you are those friends who love you, who think you are interesting, or very important, or wonderfully funny. ~Brenda Ueland

The doubt demon loves artists. This sensitive bunch of individuals falls prey to it so easily, from cartoonist Charles Schulz to writer Virginia Woolf. This little demon reared its ugly head when Stephen King threw the beginnings of Carrie into the wastebasket. We all owe our gratitude to his wife, Tabitha, who picked it out of the wastebasket and encouraged her husband to keep going. Some struggling writers don’t have such champions. Many writers ask themselves: Am I good enough? Am I wasting my time? If I was really talented I would be (published, successful, rich) by now. These kinds of thoughts are evidence of the doubt demon. The doubt demon can only be conquered by a concerted effort to give it as little attention as possible. Not just by you, but by the people around you.

As a published author, and one who has been in the business for several years, it’s hard to say this, but not everyone you know will want to see your writing dreams come true. Not because they’re mean (some are), but because they are unhappy with their own life choices and don’t want to see you change or cannot share in your dreams.

Avoiding the doubt demon is basically impossible for most of us, but there is something you can do about it. When you are facing the doubt demon make sure only to speak to friends or family members who are truly invested in seeing you succeed. You can identify these individuals three ways. The:

1. Always have something upbeat to say. You say, “I just got another rejection. I must suck.” They say “No, you just sent it to the wrong editor.” If they say something like, “You get a lot of rejections maybe writing isn’t your thing,” they are not someone you want to discuss your dreams with. As artists, we know the power of the written word and how they can impact people (read any bestseller). The spoken word is just as powerful (ask any leader) and you need to protect yourself from all negative input.

2. Are basically happy. Sorry, but unhappy people can’t give you the support you need. If they’re bemoaning man troubles or their jobs they likely won’t have the energy to lift your sagging spirits. Unfortunately, the phrase ‘misery loves company’ is true. So look for happy, optimistic individuals for support. You don’t need many. One will do.

3. Make you feel good. No matter what, they are enthusiastic about your efforts, ask about what you’re up to, and are generally interested in what you’re doing. At times, when I’ve begun a story and it’s not coming together I have a friend who I always call. I know I can depend on her to say or do something that will make me feel good. If someone makes you feel bad, take them off your list.

Fighting the doubt demon is hard on your own. You need to find a cheerleader to place in your corner. As I’ve said earlier, even if it’s only one person have someone you can call to give yourself the boost you need. The wonderful thing about a cheerleader is they can come in two forms: Those who read your works and those who don’t. I know people who continue to support my writing ambitions, but who have never read any of my work. They believe in me and that’s support enough. So go out there and find your demon fighters. You deserve them.

When Warner Books, one of the world’s largest publishing companies, published my first book, The Angry Clam, back in 1998, the most common question I was asked was, “What were you smoking when you wrote this book?” This was quickly followed by the second most common question, “How in the world did a 40-page, hand-written book with bad drawings of a clam get published?”

The answer to the first question was easy - pure Turkish Hashish - just kidding. (Actually, I awoke in the middle of the night with the idea of a ticked off clam running through my head, then feverishly spent the wee hours putting a frantic pencil to paper.) The answer to the second question takes a little bit more explaining but I believe it contains one of the essential keys (and secrets) to getting published.

The story of how I got The Angry Clam published is a brief one so I will share it with you now:

After I awoke from my long morning nap after having spent the previous night beginning and completing my first ever attempt at literature, I reviewed what I wrote, kind of liked it, and then decided to show it to a few friends. To my amazement, they all thought it was hysterically funny - but in a good way. (They were actually laughing WITH the book not at it!)

Inspired by this, I purchased the supplies necessary to create a more presentable copy of the book - like giving it a cover and hand-writing and drawing each page in pen - and then went to my local Kinko’s to get 50 copies printed up. The following day, with my 50 copies in hand, I decided to go to the owner of a neighborhood bookstore to see if he would be interested in selling The Angry Clam on consignment. To my delight, he looked at the book, laughed, and then said sure, why not, he would take 5 copies. (I believe he was half taking pity on me.)

Unbelievably, within 24 hours, I received a call from the owner asking me for 10 more copies. He then explained how the staff of the bookstore had bought the books and they were now passing them around for everyone to read. I brought over the 10 copies and they were immediately placed in the “Staff Favorite” section near the front register. Incredibly, I began receiving weekly orders for the books.

Encouraged by this, I then went to the owner of another neighborhood bookstore, described the tale of what was happening down the street, and he too agreed to take a few copies. Astonishingly, a very similar phenomenon happened. So this was great - I now had 2 local bookstores consistently selling and promoting The Angry Clam. It was at this point that I stumbled upon the very simple idea that would eventually get big New York literary agents and then several major publishing houses to pay The Angry Clam notice.

Placing a call to the owners of the 2 bookstores, I very politely asked them if they would each write a brief letter describing the “phenomenon” of the The Angry Clam at their store. Thankfully, they both agreed and within a day I had my two letters.

Armed with these testaments of The Angry Clam’s selling prowess, I was ready to see just how far my little book could go. So I purchased a copy of the Writer’s Guide to Literary Agents, picked about a dozen agents, and then mailed out a copy of the book and the 2 letters to each one of them.

What happened next has made me a legend in my own mind. Within 2 weeks I received calls from 5 of the agents - each wanting to represent The Angry Clam. After carefully selecting one of them, it took less than a month to get my first of several publishing offers.

What happened after the book was bought by Warner Books is a tale for another day. (The Angry Clam eventually hit the shelves of bookstores all over the United States and even rose into the Hot 100 on Amazon.

But the moral of The Angry Clam story is this - in the publishing world, a book’s perceived ability to sell is king. Prove to the publishing companies that your books can sell on a small scale and they just might take a chance that your books will sell on a large scale. What have they got to lose? Unknown authors rarely get more than a tiny advance and the cost to print up the first 2,000 books is nothing to a large company.

After all, Publishing is just a business.

When I was functioning as that lowest of all life forms, the unpublished author, I benefited from established novelists willing to share their experiences. This article is intended to give something back, especially since my experience had some unexpected turns.

I quickly learned to prefer sending queries by snail mail. Yes, it is slower, expensive, and more work, but my perception is that paper queries are taken more seriously and less likely to be ignored. They are also harder to destroy than merely pushing a delete key.

Where I struck out on my own relative to what I was reading on the Internet was the volume and velocity of my campaign. I sent out more than 500 queries, each a customized package, in three months. I scrupulously abided by all guidelines listed for each agency or publisher except one. I did not abide by the industry’s requirement of honoring exclusive reading policies of agencies who request it.

This is an unethical system that appears to have been deliberately rigged to unfairly favor publishers at the expense of writers. Although many publishers no longer ask for it, it is a disgraceful legacy that needs to be put out of its misery as soon as possible. Ignoring it in a massive way will do that. I do, however, think that, for now, writers should state clearly that they are making simultaneous queries.

Why such a massive, saturation bombing approach to querying? Well, life is short, and the more leads you put out, the greater the chance of a productive hit. I also needed it because I discovered that I was disadvantaged relative to many other authors. My novel, Coinage of Commitment, is a new kind of love story, one written of characters who love at a higher level than we see all around us. Plus it is fittingly written in a more emotionally vivid style than is currently fashionable.

Sales figures tell me this works well for readers, but it did not appeal to agencies who, I quickly discovered, are very conservative, extremely risk averse, and looking only for something they are used to or which has sold well in the past. Many have political or ideological agendas that bias their decision making. I never did come that close to landing an agent. Publishers were more sympathetic, more interested in literature for its own sake, but it was still a tough row to hoe.

The high volume approach to querying was decisive in my case because without it I would not have found the three royalty publishers who offered me contracts. Only after I had exhausted the list of addresses in print sources like Writer’s Market, and those on subscription sites like Firstwriter.com, did I go to open sites like Predators & Editors. There I discovered a new class of royalty publisher not listed in the other sources. These are small outfits with low overheads, who use POD print technology (which is becoming widespread), and who do not accept returns.

Otherwise their books are carried by the leading distributors. This is a group of publishers who have sprung up in the last five years. Many of these folks seem to be in it more for the love of books and literature than the profit motive. I found them much more willing to consider something new, like what I was offering, and this is where I hit gold with my own project.

There are other related issues: how to progress as a writer and improve your manuscript while also trying to sell it; how to deal with independent editors when you feel your manuscript is not good enough; and how to deal with the shadier side of our industry during a query campaign. But that is for a future article.

Most people in the writing world talk about the three levels of rejection–form, personal, rewrite–but I’ve discovered seven types (after over 200 rejections before being published and about hundred after, I should know). Learning how to analyze rejection is a helpful skill for any writer because you’ll learn what to ignore, what to consider, and what will put you on the right track or, as the case may be, off of it.

Here are the seven types of rejections that may find their way in your email or mailbox:

1) No response. The agent or editor doesn’t send you anything. I find these ones most annoying. You wait in anticipation, hoping, praying for something either in the mail or online. Nothing. Six months past. Still nothing.

2) Form rejection. These are the ones that start Dear…fill in the name. They tell you that your work isn’t right for them and wish you better luck elsewhere. There’s no feedback. You should toss these rejections immediately. But be warned, form rejections are easy to get if you don’t follow directions: submitting to the wrong magazine or publisher, a wrong topic, wrong manuscript format, or writing in crayon or invisible ink. To avoid form rejections, study the magazine or publisher’s criteria for submissions to make sure you’re giving them something they’ll want (i.e. a clean manuscript that addresses the needs of their readers) and not a missive of “Why I Should be Published by You.”

3) Multiple choice. These agents or editors have gotten creative and made a list of reasons they’re rejecting your work because a) they have something similar, b) the quality of your work doesn’t meet their standards and/or, c) they think you’re completely without talent and hope you’ll never query them again. Sometimes they’ll check one, sometimes they’ll check all three. This is still a form rejection because it’s too general to give you any real advice; however, you at least get an idea of what they’re looking for. But then again, if number three is selected it is best ignored because it’s just an opinion.

4) Personal note. These are nice, except when they’re mean. A nice personal note can provide support like, “Good job, but needs work.” A mean note on the other hand can be devastating like, “This is awful” written in blood red ink on the corner of your query. When an agent or editor takes the time to put “Not bad” on the corner of your query take it as the sign of encouragement that it is. Ignore the nasty ones. But even if they don’t tell you why your work is being rejected, you’re heading in the right direction. Getting a good or bad personal note indicates your style. It is my experience that it’s better to get some kind of response rather than just a form rejection. Why? Because that’s how readers will be. Some will hate your work. Some will love it. Receiving a response, especially a personal note, lets you know that you’re hitting buttons and that’s a good thing.

5) The critique. Most aspiring authors expect this type of rejection, but editors and agents don’t owe you this. They get hundreds of queries and manuscripts a week and they can’t critique all of them. If you do receive one consider yourself fortunate that someone has taken the time to tell you why they’re rejecting your work. They may be wrong, but at least you know why. Remember, they are taking a risk by sending you bad news. The form rejection is popular because many editors and agents have suffered the wrath of rejected authors who will bombard their offices with letters arguing why they think they critique was wrong. Don’t be one of those authors. Take what you can from the critique then move on.

6) Try again. This type of rejection is close to a personal note, but it’s never mean. They are saying that what you submitted isn’t right for them, but they’re curious to see more. Make sure you follow up.

7) Rewrite request. This type of response can make most writers jump for joy. The editor is interested and is offering hints on how to gain their favor. This is good news, of course, only if you agree with the suggested changes. Unfortunately, this is still a rejection and there is no guarantee that making the changes will result in a sale. However, the most important lesson to learn from this type of rejection is that you have caught the interest of an editor and it’s a relationship you should nurture.

No matter what type of response you get, ‘close’ is still ‘no.’ There is no gray area in publishing. You are either offered a contract or not. However, as I’ve outlined above, look at the type of rejection before you burn it. When you get varying rejections like: ‘I hate the character, but love the plot’ and ‘I love the character, but hate the plot’ you’re on your way. Why? Because whoever is reading your work is stating personal preference instead of offering a common complaint. That will be what makes your style unique.

Most writers loathe rejections and for some their careers never survive the pain of getting them. You don’t want this to happen to you. You now have the skills to sift through your rejections and never fear them again.