Essay Online

Your first time out of the gate, you’re going to be tempted to tackle an information product project that is much too complicated. After all, you know so much and can’t leave out any of the valuable points! Or, you lack confidence that anyone will pay you a dime unless your ebook, book or course is crammed with every imaginable tip and technique.

Don’t give in to this temptation, or you’ll be hamstrung and unable to finish that crucial first information marketing project. Instead, choose one of these easy formats for compiling and packaging useful information, and you’ll have your first product on the market &ndash and making money for you &ndash in no time.

Five Easy Information Product Formats

1. Compilation of expert contributions. Here you request others who are respected in their field to provide you with content that you bring together into a product. Why would busy experts provide you with original, thought-provoking and useful material? They often will do so at no cost if you come up with an interesting enough question for them to answer and tell them their contribution should be a page or less.

Promise them a copy of the finished report, where they’ll be able to see how peers and competitors responded, too. Also tell them how you’ll be publicizing the product. No matter how well known they already are, prominent people love publicity. After all, that’s how they got to be renowned in the first place. In most cases, you’ll set up this compilation as a downloadable PDF report.

Examples: “Online Profits at the Speed of Light” by Bob Serling (.directmarketinginsider.com/online-profits.html) and “First Contact Secrets” by Chip Tarver (.firstcontactsecrets.com).

2. Q&A report. Instead of asking many others one question, you can create a product by asking yourself &ndash then answering &ndash many questions. This works well when you simply collect commonly asked questions. You can also focus or the hardest ones, the most unusual ones or the funniest questions. If you find the idea of writing a formal article or a book intimidating, this may be the ticket for you. When it comes to anything you know more about than the average person, you’re probably in the habit of answering questions on a daily or weekly basis anyway. This one too would get sold as a downloadable PDF report.

Examples: “Answers to the World’s Toughest Questions about Law of Attraction” by Andrea Conway (.successfulselfemployment.com/toughest-law-of-attraction-sse.htm) and “An Insider’s Guide to Small Business Success” by Tim Knox (.book-titles.ca/SuccessSecrets.htm).

3. Audio interview of an expert. In this option and the next two, you create an audio product in just one hour plus a little preparation time. Simply persuade someone whose opinions, experiences and knowledge others want to hear to be interviewed for an hour, and record the session. Voil

This is the third in a series of articles with brain-tempting tips that will enable you to make your dream of authoring a book become your reality. Leaders today have a book. The best business decision you can make is to write a book as it provides you instant credibility.

Here are the final powerful secrets to infuse your brain with the write idea.

1. Making appointments with yourself in your personal planner or PDA will ensure you get some writing done. Often what gets written down gets done and your writing time is no exception.

2. Establish realistic time lines for long-range goals. View target dates with flexibility in mind. Be prepared to change direction temporarily if circumstances dictate it. Three thirty-minute writing sessions may be more realistic than one session of one and a half hours. Do not put undo pressure on yourself or you will act in a counter-productive manner and will find excuses not to write.

3. If you are watching television and the show is not really capturing your interest, take that time to write. If you have materials readily available and organized then shifting your attention to writing rather than watching won’t be a problem. This applies equally well to other activities that aren’t capturing your interest.

4. You write more effectively and efficiently by taking regular breaks during long writing sessions. Taking breaks is using your time wisely. The breaks allow the sub-conscious to take over and generate new ideas. Make sure you record these brilliant revelations!

5. Take one lunch hour per week. Eat a quickie lunch and use the time to write. Is there a library or quiet spot near your workplace where you can go? Is writing in your car out of the question? What about staying at your desk while others are away having lunch?

6. If you commute to work by train or bus or car pool, you can use that time to write. If you’re usually the driver, perhaps you can be a carpool passenger once or twice a week so you can write during the trip. Make sure your car-pooling partners are aware of what you want to do during the commute. On vacation trips or other long drives, write while your spouse drives. Drivers are usually content to watch the road and concentrate on driving, so they will not miss your conversation.

7. Be ready to pounce. If a window of opportunity presents itself to get some extra writing time, pounce on it. These unscheduled spontaneous writing sessions are often most productive. Appreciate the fact that you must be ready to take advantage of these situations. These are golden opportunities to do something you love to do. Go for it!

8. View your practical every-day writing as an opportunity to hone your writing skills. It’s attitude that’s important here. Those thank-you notes, staff memos, friendly letters, emails, journal entries and special reports are all writing exercises that give you an opportunity to work on the skills of written communication. You can learn a great deal by writing in all situations. There is always a carry-over to other writing circumstances.

9. Keep writing tools (pen and paper) handy at all times in all places where you just might get the opportunity to write.

10 Writing breeds more writing. The more writing becomes a habit the more it happens. Research says it takes 21 repetitions to break an old habit and establish a new one. Writing for 5-15 minutes per day for 21 consecutive days should establish this writing as a regular habit. So give yourself a reasonable target of 21 repetitions to establish new writing behaviors.

11. Write quickly. Write legibly. Write legible scribbling if necessary. Use abbreviations like w for with and acronyms and the first parts of longer words only. If the only person who is going to read your notes is you, you can take whatever liberties you want to in order to get your ideas on paper and keep the flow going. Scribble now and translate later.

12. As you are writing, put new ideas in the margin of the paper as soon as they come to you. You won’t interrupt the flow of your thoughts on the page because you already have some key words to help you and you have already been writing. Slow down to record your new ideas, but don’t stop!

13. Use the Cloze method of reading for your writing. One technique for teaching students to read is to provide a paragraph with words missing. Students have to fill in the blanks with words suggested by the context of the paragraph. Use this same method to speed up your writing. Insert a straight line in your writing for words that you will know by context when it comes to transcribing your draft copy. Put a _______ in your writing as a placeholder.

14. Use acronyms in your draft copy. You can use the authentic conventional acronyms or you can invent some of your own. For example, ataw could mean Awaken The Author Within or b for book.

15. Learn to cover the page. Think in terms of starting every page as if you are going to cover it with writing as quickly as possible with quality ideas. Thinking this way will help you accomplish more writing.

Implementing these tips will get you off to the WRITE start.

You know? When you publish a book and send it out into the world, it’s like giving birth to a baby. Everyone checks out your baby. Is it breath-taking? Does it have ten toes and ten fingers? Is it pink and sweet or does it look like an extra from “Alien?” We writers are baring our souls, our deepest thoughts, and our feelings lay open like a cavernous wound. We can’t hide anymore. They know us inside and out. Now they see our baby, and they get to pick it to pieces, bit by bit, until the only thing left is a fuzzy blanket.

Oh, hell, we know that and go right on writing, don’t we? It’s in our DNA. We can’t help ourselves, we’re masochists.

When I started this whole book-writing process, I had full intentions of finding an agent and/or a traditional publisher; they’d do all the work while I sat back and listened to “Ca-ching, Ca-ching.” However my journey to that end has been long and stress-filled and I ended up doing just the opposite…I’d kept a daily journal while living in Thailand in the 90s. When I returned to the States, I copied my journal onto a floppy and had it printed, spiral-bound, and mailed it out to friends and family so they could read about all my trials and tribs while abroad. One of the friends who read it insisted that I make a book out of it.

“You know,” she said, “like the book ‘A Year in Provence.’” I immediately ran out and bought the book and was amazed at the problems that the author had endured in a short year. I just knew that if his book sold, then mine would also, however, life got in the way of living and I put it aside.

I joined some creative writing classes a few years later, and with encouragement from my peers I began the long road of putting the journal into book form. In 2003, when I finally thought I’d finished it, I entered it into the Southern California Writers Conference in San Diego. While there, I read chapters from my story in the Read and Critique groups and the attendees laughed in all the right places and even clapped, (I’d hoped it wasn’t because they were happy I’d finished). At the end of the conference I was notified that I’d won the Best Nonfiction award for my story and an agent asked for my manuscript. Wow! That just doesn’t happen unless they love it! I knew I was ready for the Pulitzer.

Then I began to panic. What if it isn’t perfect? I had talked to a “book doctor” at the conference who advised me that my story “…needed some conflict. Who really cares about a housewife who’s having a good time in Thailand? Give them a reason to turn the page.” Okay, that’s what I’ll do. There certainly was plenty of conflict in my life in Thailand, but I’d left it out; it was painful to relive and I wanted it to be a humorous book. I emailed the agent and told her I wasn’t ready. Take your time, she’d said. It’s not time sensitive.

So began the journey of “weaving” the conflict into my story. It was the hardest thing I’d ever done. It was three years before I felt it was good enough to be a real book. But, those three years were not only spent rewriting. I took online writing classes and signed up at the local college for creative writing classes, I attended a critique group every week, putting my chapters up to their scrutiny as they tore it apart and helped put it back together. The rest of the time I was editing my life away. But as Stephen King says in his book On Writing: edit, edit and edit. And when you think it’s perfect, edit some more. My husband had a name for my constant editing: “Paralysis by analysis.”

When I felt I had everything in place, I looked for professional editing. I first paid the book doctor $500 to tell me that it needed help. He didn’t give me any, just told me it needed it. I found a line-editor in Canada, who did a great job, and then I hired a freelance editor; total for both $600; quite inexpensive in today’s editing market.

During those three years, I also did a lot of reading on the publishing world; agents, print-on-demand (PODs) and off-set printing companies. I attended conferences specifically on “How to get published.” The more I heard and read, the more I thought: From all the conferences I’d attended, the agent panels were the most disillusioning. I learned that agents don’t want you if you’ve not been published, and publishers don’t want you if you’ve not been published, or don’t have an agent, who doesn’t want you either. Who needs ‘em?

Publishers don’t want you if you don’t have a “platform!” A what? To my dismay I learned that I needed to have my own buying public. There was no publisher that was going to run out and sell my book for me, pay for my cross-country book signings and hotel rooms, unless of course I was a King or a Grisham or a Joyce Carol Oates. Then of course, there’s the eighteen month wait for the book to appear on the shelves after the publisher accepts it (if the publisher doesn’t decide to pull the plug at the last minute), and don’t forget the two years that it takes the agent to shop around for a publisher who might decide to pull the plug at the last minute. Who has that long? I don’t even buy green bananas anymore.

Wow! I remember my table mates and I frowning as we listened to the dire answers of this panel of agents and publishers. So how do we get published? Well, we have two options so it seemed: 1) have an agent living next door who loves your home cooked brownies or has a crush on your husband, or 2) know a publisher whose kid mows your lawn or has a crush on you. Not living in New York was going to be a definite drawback. Should I move? Okay, how about a POD? I was fortunate to have a friend who is a small press publisher of railroad books. He offered to put my manuscript into a Quark Express PDF file (which is the format printers prefer). He did an incredible job putting it together for me. He felt that if I had the print setup taken care of, I could approach a POD and save some money.

I signed up for the POD classes at the conferences I attended, where they explained everything I needed to know about their business ─ except how they kept most of the author’s money while they got big and rich and the author got $3.09 per book. Okay, well, $3.09 a book is not that bad. Maybe I could make it. But, wait, I had to pay them to print my book, and then pay them to buy my book back from them; too many “thems” going on here. Something didn’t compute. Maybe I should chuck the book and go into the POD business.

Well, I succumbed. I bought a book called The Fine Print of Self Publishing by Mark Levine, an attorney, then sat down to do some homework. After going over all the PODs he listed with a fine-tooth calculator, I realized that I could pay as much as $30,000 to one such POD group, but hey, my books would be free. How generous of them. Or, I could choose a POD group charging as low as $299, but I’d still have to buy my own books back at about $8.00 each.

I finally settled on a firm I’ll call “Dewey Cheatem & Howe” (name changed to protect the guilty), and thought I’d finally get on with this damn book printing. They sent me a sample of their work that was done beautifully. I signed on the dotted line, waited three more weeks and then my author’s copy was delivered. And there it sat. On my desk. Opened to the first page, which I couldn’t read. I started bawling. Where is my baby? The font was so garbled that it was illegible. There was a space after every capital letter and the other letters were so piled on each other you couldn’t make out the words.

When I’d used all the Kleenex in my desk drawer, I called them. Of course, no one was on the other end, save for the automated voice of their mailboxes. But at least I got rid of my postpartum anger. I cried and said very imperiously, “HOLD THE PRESSES! I will not accept this book. I will call Visa (of course they already had my money) and stop payment and …” I felt like an inner tube impaled on a sharp rock. Then I called my friend, the publisher. “Of course you can do this on your own. You have the file, just find a good printing company.”

I inquired around and found out that I could get my book printed overseas at half the cost of stateside. I began to get phone numbers and surfed websites. There were some good deals to be made overseas; however, the problem was I needed a broker. So after the broker took his cut, and the shipping charges were added, a stateside printer looked better. Plus, the thought of having a problem and not being able to connect at once with your printer was worrisome.

I searched the Internet and found many websites where you could input the details of your book, number of pages, size of book, print run, etc., and within a week I got a bid from ten printing companies. After picking one printer (not the cheapest), I felt we had a fit. I spoke to the owner, who offered to throw in a hundred free books, which might have had something to do with my decision. He checked out my website while we were speaking, loved the site and the look of my book and of course, he had me. He also offered storage and order fulfillment. Now, all I had to do was put our house on the market and clear out our 401K.

I know what you’re thinking. Sure, maybe she has it, but not everyone can come up with that much money. Yes, you can if you want to. We took an equity line on our home and as the money comes rolling in, I’ll be making payments on the equity line. We authors must be optimists. Really! If you don’t believe in your book, who will?

I ran off my own bookmarks and saved a few hundred dollars. I used the cover of the book, wrote a short synopsis on the back, and had 500 printed. I have handed out those bookmarks on airplanes and in airports; Seattle, Palm Desert, San Diego, Portugal, New York, Australia, New England… well maybe not personally, but I’ve given them to people who live in those places and they were happy to have them and said they’d pass them on. I’ve handed them out in restaurants to women sitting around me; two of them bought my book right on the spot. My friends call me “A self-promoting slut.”

I have to leave you now, as that’s where I am in this wonderful world of the written word, where the writing was easy… now comes the hard part ─ marketing!

Many people claim that they want to write. Most won’t because of a giant monster called FEAR. It looms over individuals and paralyzes them. “What if I’m no good?” “ What if I’m wasting my time?” “What if…” “What if…” “What if…” Fear creates these never-ending questions, but fortunately the beast can be conquered. It’s conquered every day. Here are ten ways to get over fear and start writing:

1) Handwrite. There’s something informal about writing longhand. Just grab a piece of paper and jot notes down. They do not have to be anything brilliant. What you write could be something as simple as “I wish I had an idea about…” Don’t worry what your handwriting looks like, just fill the page with free thought.

2) Send yourself an email. An email isn’t “real writing” so use this format to jot a story down. You can write about an imaginary day or a neighborhood event. This is a great exercise to get in the storytelling mode and you don’t have to worry about the recipient &ndash it’s you!

3) Commit before you’re ready. Tell someone you’re a writer and let them give you an assignment. Anything from writing a menu to a libretto. There’s no grading involved and to encourage yourself to accept the challenge promise yourself that you get a prize when you start.

4) Write out the fears. I know it can be scary to face them, but you can’t defeat what you don’t acknowledge. List all your fears. After you’ve finished writing them down, come up with ways to get rid of them. For example if you wrote, “I’m afraid I’m no good.” You could counter this statement with “I don’t have to be. It’s only a rough draft.” Counter “My ideas are stupid.” with “No, I’m trying to be perfect and I don’t have to be.”

5) Pretend to be someone else. Write in a different style, say an 18th century writer or one of your favorite bestselling authors. Mimic their rhythms and patterns. It’s not for you to compare, just to experiment. Write your article as Mark Twain would. Or start a short story about a kitten, first in the style of a horror writer then as a literary one. As children most of us didn’t have a problem with make-believe, it works for us a adults too!

6) Find a postcard. Look at the image on the front and jot down ideas about it on the back. You don’t have to fill up the entire space, this exercise is about getting ideas flowing.

7) Come up with a mantra that allows bad writing. “I will succeed as long as I write.” “Bad stories can be rewritten. A blank page can’t.” Keep these mantras (you can have as many as you want) close by and say it/them out loud when fear raises its ugly head.

Remember you’re reading the finished product. When you’re reading a published book or article you’re rarely (if ever) reading someone’s first draft. The book or article has gone through who knows how many revisions, editorial review, copyedits, etc… Once your work is finished, it will go through the same process before it’s shared with the public. So relax, you don’t have to be perfect.

9) Fear means you care. Far too often a writer may become too egotistical and ignore the benefit of being fearful. Not to the extent of being paralyzed, but using fear as a guide. By caring about your work and being concerned that your readers like or accept it will help you make sure your work is the best that it can be.

10) Procrastinate. You can always worry later. Write now.

One of the difficulties a writer faces is reviewing their work in an attempt to locate all errors. There are generally two forces that work against a writer who attempts to ensure their work is error-free.

1. Being too close to the work you have difficulty concentrating on the writing.

2. You know what you want to say so it is possible you read over mistakes simply because your mind only sees your impression of the article.

In order to be effective in proofreading your own material you have to work hard at reading every word…

Refuse to speed through simply because you know what the writing says.

Consider each word, then each phrase and then the context of the thought.

Does the article flow or are there phrases that bog it down?

Check punctuation and grammar.

Look at the headline and make sure it is correct.

Do the above all over again.

Most often the best personal proofing requires multiple readings and ongoing edits. The key to the entire process is discipline &ndash personal and professional discipline.

Check and recheck the facts in your story and when possible allow another set of eyes to proofread your writing. They will likely see things that you missed.

There is another myth that is closely linked to proofreading and that is the myth of the perfect story. Anything we write will either have a shelf life because styles and accepted practices change or we have missed something in the arena of consistency, grammar, spelling or word use.

If we keep a piece of writing under lock and key until such time as we think it’s perfect we will likely find that the article will never see publication. You can go over your article with a fine tooth comb and you are likely to see some error when it is finally published.

Writing should be taken seriously, yet not so seriously that the stress of word crafting removes the joy that caused you to become a writer in the first place.

The best advice may be to simply write your story first and worry about fixing any problems afterward. If you stop writing in the midst of your story in order to correct trouble spots you are likely to lose the spontaneity of the storyline. This can ultimately have a detrimental effect on the overall reading satisfaction of the consumer.

If you have to be a perfectionist wait until the story is complete and then get out your red pen and make a few alterations.

What’s a major deity to do when he finds himself washed up on Mt Olympus? Jupiter, once mighty Roman God has spent two millennia sulking about his defeat at the hands of Yahweh and the loss of the great Roman Empire. Jupiter and his motley assortment of gods have become complacent, even the eternal fountains have mildew on them and are in need of a good clean.

Shedding his robes in favor of an expensive Brooks Bros pin stripe three piece suit and Harvard Business School MBA in hand, the reinvented J. J. Jones is ready to reclaim his throne, the world is ripe for the picking, he rationalizes “…All the old religions are fighting each other, especially the Christians and Muslims. We can come up the middle and be everybody’s second choice.”

He does however realize that the path to glory is not an easy one, the world is a considerably different place in the 21st century than ancient Rome. Also his fellow Gods are going to need a makeover, not only in their appearances but in their attitudes as well, if they are going to fit in.

J. J. realizes that what he needs is a management consultant! Enter Alex Webster. Alex and his sometime girlfriend Victoria take on the daunting task of removing 2000 years of stagnation, of course there are some bumps along the road. Old habits die hard, and it is not long before Carmen Cupido (Cupid) gets the nickname of Dr. Love in a local night club where he has been practicing the art of matchmaking, and coming to the attention of the local police as the likely purveyor of date rape drugs.

J. J’s scheme for ‘world domination’ is to ease into it slowly by becoming the CEO of a global company. To facilitate this he engineers a scheme to merge two companies and become the head. What he doesn’t realize is how much resistance he is going to encounter from a mere mortal. Gerry Shilling CEO of Pharmaglobe has no intentions of stepping aside gently, and sees this merger as a stepping stone for himself!

I found Alex Webster And The Gods to be a thoroughly enjoyable romp. David Dent’s style of writing reminded me a lot of the late Douglas Adams, another master of putting characters in the most unlikely and bizarre situations. The humor is mostly dark and very well executed. Juno for example likens her marriage to Jupiter, to that of Bill and Hillary, and because Jupiter is off chasing every bit of skirt in the universe, “we only have sex every hundred years”.

Every chapter starts with a little quote, some words of wisdom, from Carl Sagen, to Yoda, everyone gets their say, but my personal favorite is from William S. Burroughs “Sometimes paranoia’s just having all the facts”.

If I have a criticism of the book, it is that it is too short. The ending is very cute, and certainly paves the way for a second book, and I’ll bet J.J.’s Brooks Bros suit that David Dent is typing away as you read this. All in all, I give this book very high marks, it is a fabulously crafted concept and one that would transition well into the big screen, or a TV series. The characters are larger than life, the plotlines outrageous, this is what I class as great entertainment.

Although it is officially classified as Science Fiction, it should appeal to everyone that enjoys a light and funny read.

Review by Simon Barrett

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