Posts Tagged ‘publishing’

How to Write Your Op-Ed Piece

November 6, 2008 - 10:34 am

Op-ed articles, also known as opinion/editorial articles, are a great way for aspiring writers to publicize their work and, in exchange, receive an amazing amount of publicity for free. You can write an op-ed piece and get it publicized provided you follow these simple rules.

Before you begin to write, you need to target which newspaper you would like your article to appear in. You stand a greater chance of getting into your local paper than in a national publication like The New York Times, The Wall Street Journal, or USA Today. Still, if one of the national publications appeals to you, then give it a try.

1. Follow the rules. Every newspaper has guidelines on what their specific requirements are. Familiarize yourself with these guidelines and stringently hold yourself to their requirements. Failure to do so will mean you will be rejected.

2. Write with precision. Newspapers do not like verbose writers, unless it is for a feature piece and it is for a high end publication, such as The Washington Post. Short, crisp, and to-the-point sentences are the order of the day.

3. Write with persuasion. Whatever your point of view, write persuasively. Do not muddy the waters by giving vague answers. If you are discussing a problem, count on offering the solution. Expect that your article may occupy one half of the op-ed page; the other half may feature a rebuttal or an opposite point of view.

4. Double space. As with any submitted writing, you must double space your text. Expect the editors to work their magic on your piece, including removing entire paragraphs to make everything fit.

5. Submit a cover letter. Yes, you more than likely will have to snail mail your letter, so send it off with a cover letter to the appropriate contact person.

6. Your contact information. Your name, address, city, state, country, zip, contact numbers, and email address are all needed. More than likely none of this will be included in the piece, but they do need a way to get back to you.

7. Resource box. Unlike ezine sites where you can write a lengthy discourse on who you are and have links to your site, it is likely that only a one or two word sentence about “who you are” will be included. So, consider writing your own resource box and hope that they like it. [You can count on it being changed if they do not.] It could be written something like this:

John Doe is a Detroit based freelance writer affiliated with Writer’s Write.

Yes, that may be about all the information they want to share about you with their readers.

More than likely you will know within two weeks time if your piece will get published. Some papers will contact you to let you know if you have been approved/rejected, while others will simply publish your article. Do not hound them as you may want to become a regular contributor.

What is the next step?

1. If you are approved, you can expect letters to the editor — from readers — in response to your piece to begin appearing in subsequent editions of the newspaper. Do not be surprised if letters begin arriving in your home or place of business too. Expect phone calls from people who may want to discuss your point of view further, or invite you to speak in front of their group, etc.

2. If you are rejected, consider modifying and resubmitting your piece or forwarding it to another publication. Accept criticism about your writing style, if offered.

3. Op ed pieces are sometimes picked up by syndicators such as Reuters or Google News; your piece can have a life well beyond the local newspaper. If you hit the national press, you can count on your article having widespread coverage. Do a search on Google a few days after publication and you may discover how wide a net your piece has cast. If that is the case, good for you!

Above all, op-ed article can help shape local or national opinion, so think of the greater good you can do as well as the publicity you just may receive when crafting your article. Although newspaper circulation continues to drop, online versions of these same newspapers continue to grow, thereby giving you exposure far beyond the intended market.

A Conversation With Rob Costelloe, Author Of Coinage Of Commitment, A Romance About Higher Love From A Man’s Perspective

October 25, 2008 - 1:51 pm

Today, Norm Goldman, Publisher & Editor of Bookpleasures.com is pleased to have as our guest, Rob Costelloe, author of Coinage of Commitment.

Good day Rob and thanks for participating in our interview.

Norm: When did your passion for writing begin? What keeps you going?

Rob: I wrote earlier in life, including a teeth-cutting first novel, then I abandoned writing altogether. But I continued to study romantic love as a potential source of fulfillment in people’s lives, and I enjoyed studying love stories in books and films. In 2005 I read an otherwise well written novel whose denouement was so suddenly despairing that I felt outrage on behalf of all the women readers who were disappointed by this disjointed outcome. Within twenty-four hours, I started writing Coinage of Commitment.

Norm: Will you share a little bit about Coinage of Commitment with us?

Rob: Sure. Coinage of Commitment offers a different kind of love story, a drama of characters who love at a higher level than what we see all around us. But this is not portrayed as just a case of spontaneous feelings conquering all. Rather, our lovers develop a hunger and capacity for higher love by reflections and experiences they have before and after meeting. The story gives a glimpse into the unique challenges such a pair would face in striving to reach the zenith they seek. The plot does feature a love triangle, so the novel is actually two love stories that culminate dramatically in a surprise ending.

Norm: How did you get the inspiration for this book? Did you have a hard time fleshing out characters initially?

Rob: The inspiration, or at least the creative energy for the project, was driven by this concept of love at a higher level, one requiring a thinking basis as well as an emotional one. Some nonfiction books that offer advice for improving relationships deal with this issue extensively, but fiction has not risen to exploring love that’s anything higher than merely spontaneous emotions.

You asked about character development and, yes, it was difficult. These are not characters who would ever be mistaken for plain vanilla. The male protagonist had to be recast from the first draft to realistically portray the conflict he experiences before the lovers find union.

Norm: How much real-life did you put into your book? Is there much “you” in there?

Rob: My contribution was that I’ve experienced love at a higher level and for a long enough time that I could define its elements from experience and inject them into a story of lovers who have class, financial, and religious differences to overcome, as well as opposition from both families, before they can reach the destination they seek.

Norm: It is said that if you want to write a good story or novel you need to create struggles of powerful descriptive individuals and not just issues. Through their accomplishments and travail, we very much comprehend the issues. How is this applicable to your book?

Rob: I agree with your premise and that’s why I put a lot of effort into refining and, in some cases, redefining the main characters so that the story would center around them more than the plot elements. At the same time, they need to be believable and appealing to readers who want and deserve to be immersed in characters they can relate to. But as you’ve indicated, it is really the setbacks and challenges the characters must resolve that make them all they can be in a story. Watching them struggle onward, never losing that certain air that we ourselves admire, is what makes them memorable to readers.

Norm: What kind of research did you do to write this book? What are your hopes for this book?

Rob: I had to get acquainted with the Penn and Drexel campuses, where the story is set. In a way, the research was more difficult because the story takes place in the late 1960s, and many of the settings I used no longer exist, or have changed. Cavanaugh’s Restaurant, realistically set in the first chapter near 31st and Market in Philly has since moved. The movie theater used in the Chapter seven date scenes was real, and I used it because it was very popular at the time. But it has since been torn down. Recovering its address was quite an adventure. Little things can be challenging: like researching the legal driving age in California in the early sixties.

You asked about my hopes for the book. In a way, Coinage for me was a labor of love, an attempt to give something back for the life I’ve been blessed with. My hope for the book is that it will sell well, that readers will enjoy it, feel enriched and uplifted by it. So far, reader feedback has exceeded my expectations.

Norm: What motivated you to write a book pertaining to romantic love, and what is your definition of romantic love? How does it differ from other kinds of love?

Rob: Believe it or not, one thing that got me started on this journey was a case of bad science. Sometime during the sixties, a widespread notion got established that romantic love did not exist except as a trivial permutation of the sexual impulse. Instead of being viewed as a unique emotional capability that is obviously separate from the sexual impulse, romantic love was derided as this maudlin quirk of the sexual impulse itself that teenagers experience and then grow out of as they mature and grow up.

I kept reading these articles, by Ph.D.s who should have known better, claiming that romantic love was an illusion, produced as an unfortunate byproduct of sexual chemistry, and that the sooner one got over it the sooner one could settle into an “adult” relationship based on calculated mutual benefit and, of course, sex. Yes, this was a kind of underside of the sexual revolution. I grew alarmed that people were lowering their expectations about what romantic love could provide in their lives because of crackpot science. I also watched it affect our literature, as stories featured more sex and a more watered down, primitive sort of love, one based mainly on impulse and sexual attraction. I started writing, partly to contribute what I could in the way of damage control. It was painful to watch the needless harm that was done to millions of emotional lives. And it took another whole generation for science to finally condescend to legitimizing the same romantic love that flourished in the Middle Ages.

You asked about a definition of romantic love. Well, let’s see. Romantic love is that affection between the sexes that augments and usually stimulates the sexual urge. Often an initial sexual upwelling serves as an emotional attractant, and the couple falls in love. It is more volatile than others kinds of love–such as maternal love–and it has been known to change from adoring affection to murderous hate in a matter of minutes (given the right kind of adulterous news). It can burn brighter than any other kind of love, and often does, but it is hard to maintain. The higher love I write about is an attempt to examine how that brighter state might be enhanced and sustained by intellectual and behavioral means, while also giving readers a good story to enjoy.

Norm: I read where Dr. Helen Fisher, author of Why We Love: The Nature and Chemistry of Romantic Love believes that romantic love is a universal human feeling that produces specific chemicals and networks in the brain. Do you agree with Dr. Fisher?

Rob: I agree, but really…how could romantic love not be a universal human feeling? From literature, we’ve known about it since ancient times. The Bible even has a book of poetry dedicated expressly to it. And on top of that, from the Middle Ages through the nineteenth century, a well developed and very feminine-flavored form of romantic love was a feature of Western culture that distinguished it from all others. The Russians ridiculed it during the cold war; the Japanese adopted it as one of the first things they copied from us after World War II. As far as chemicals and networks in the brain are concerned, I am happy to see this kind of quantitative progress. I am especially happy to see the scientific community catching up to reality and verifying a feature of our basic humanity that many of us have long viewed as indisputable.

Norm: Can you tell us how you found representation for your book? Did you pitch it to an agent, or query publishers who would most likely publish this type of book? Any rejections? Did you self-publish?

Rob: I never did come close to landing an agent. The agencies tend to be hidebound conservative, and I was peddling a love story unlike any other. And it is written in a more emotionally vivid style than is currently fashionable. The sales figures tell me that that works well for readers, but the agencies wouldn’t touch it. I went through five hundred rejections in three months until I came across a group of small royalty publishers who have sprung up in the last five years. They do not accept returns, they provide little in the way of promotional help, and they sell mainly through Internet outlets–although their books are carried by the major distributors. Among this group, I ended up with three contract offers. I went with Saga Books because they offered the best contract, and they thought the book good enough to publish it in three months on a fast track basis.

Norm: How have you used the Internet to boost your writing career?

Rob: Without the Internet, the publisher who produced my book would not exist. Many of the watchdog groups that have sprung up to protect writers from shadier elements of the publishing universe are Internet-based. They helped me greatly, and I offer them my thanks, especially Victoria Strauss of Writer Beware. The Internet has helped create an environment closer to a truly free market festival of ideas and expression than we have ever had.

Norm: Is there anything else you wish to add that we have not covered and what is next for Rob Costelloe?

Rob: I will be writing fulltime starting next month. My next project, another love story, is about one-third drafted and should be ready before mid next year.

Thank you for this opportunity to reach out to my readers. This was my first interview as an author, and you made it fun as well as educational.

Norm: Thanks once again and good luck with all of your future endeavors.

Ten Secret Ways To Make Your Brain Get The Write Idea!

September 27, 2008 - 10:01 pm

Once you have an idea for a book and a plan for how to get it written and marketed, it’s time to put your brain to work with some writing exercises. Here are 10 different tips to help your brain get the ‘WRITE’ idea:

• When an idea comes to you, usually unexpectedly, it is time to write

Writing What You Want To Write: Personal Innovation

September 1, 2008 - 12:57 pm

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all. - Dale Carnegie

Some of the special skills discussed in writing may have you feeling as if there is really no room for expressing your own personality in your writing. However, there is always a misunderstood need for personal innovation in storytelling. There will always be intriguing stories that defy conventional wisdom.

Children’s author Pamela Jane struggled with the advice she was receiving from others in the field of children’s literature. The suggestion was that Pamela should write about the subjects she knew. She was advised to avoid stories about dolls, fantasy and seasonal titles.

As it turns out, Pamela had just written a story about a doll she had owned as a child and the imagination she used to convey a fantasy Christmas story.

Pamela angrily accepted the advise of her writing friends and set the story aside. However, another friend encouraged her to at least explore the possibility of publishing the story.

“I decided to send it to an obscure regional publisher who might not have heard that seasonal doll fantasies were pass

Book Review Of Fitness Kills By Helen Barer

August 6, 2008 - 8:02 am

Food writer, or Foodie, as they are known in the trade, Nora Franke is overfed and overwrought over a recent breakup with her long time boyfriend. “We need a break” he tells her, Nora decides that spending some time away from the bustle of New York is just the tonic she needs. Her solution is to take a temporary job as recipe consultant at a ritzy and very exclusive Spa in Baja. Nora is ecstatic, three months in a beautiful location and able to combine her love of food with the ever pressing need to shed the results of too many gourmet adventures in New York.

Life at a Health Spa is much like life on a Cruise Ship, time becomes compressed, most of the guests are only there for a week. Friendships that would normally develop over weeks or months, develop in minutes, alas also do animosities. Nora finds herself more accepted by the guests than the staff, and is quickly drawn into a group of loosely connected friends that come to the Spa every year for a few days of relaxation and reflection. This group of opulent and seemingly wealthy friends readily accepts Nora as if they have known her since kindergarten.

The setting seems idyllic for something bad to happen, and Helen Barer is just the author to do it! Helen herself is no stranger to the world of writing, she has a number of cook books to her credit, but this is her first foray into the murder mystery genre.

The first cracks in the Louis Vuitton luggage occurs the next morning when the body of Alan is found, in what appears to be a climbing accident on a nearby mountain. What Nora notices is the different reactions from the members of the group, from grief, to indifference, to maybe something more sinister. In the 50 years that the exclusive retreat has been in existence this is the first death the ranch has ever experienced, sprained ankles, and a mild heart attack from over exertion held the previous record.

There is a second death, one that can not be explained away as an accident. Now Nora is pulled into the web of deceit, what is going on, and who is responsible for these two deaths?

Nora is on the scent! She has no investigative training, just a dogged thirst to find the truth. Of course this may not be the best ‘recipe’ for a long life!

I liked this book a lot, I think this is a very fine first time effort, small enough at 200 pages to be a quick read, but long enough to develop the characters well. I suspect that we will be seeing more of Nora Franke in future books by Helen Barer. If you are looking for a fun and fast murder mystery I can recommend that you try Fitness Kills.

Fitness Kills is the first in a series of cozy mysteries by Helen Barer. Helen spent many years as a writer of non-fiction material, ranging from cookbooks to television documentaries. She is presently at work writing her next Nora Franke mystery.

Thesaurus: Word Roulette

August 1, 2008 - 2:50 pm

There is some beautiful literary styles that thrive on the repeated use of words and phrases. The language is poetic and beautiful. This, however, is not an article that encourages the use of repeated words.

Unless you are writing in a style that demands the use of repetition it may be in your best interest to read through your text and determine if a word or phrase is overused.

Example:

Bad

The purpose of this exercise is to find the purpose of the repeated use of a word and then purpose not to use that word so much.

Good

The purpose of this exercise is to discover the objective of the repeated use of a word. After which you resolve not to use that word continually.

Both sentences said the exact same thing, but one was infused with different, but related words that allowed a more readable flow.

Many writers work on a first draft by simply attempting to lay down the ideas in a coherent fashion. It is only after they toil through their first draft that they begin to notice a repetition of phrases or words.

Many writers utilize a tool that provides a benefit in saying something a more unique fashion &ndash that device is a thesaurus.

A thesaurus can be used to take a sentence like the following and transform it into something new.

Original

Taking part in the school play was hard for Tammy because she was so shy and awkward.

Enhanced

Participating in the theatrical production at school was challenging for Tammy since she was so reserved and self-conscious.

Many word processors provide a tool function that allows you to highlight a word and it will provide a list of word choices that you can use to replace an overused or ill-fitting word.

If you have a greater interest in writing longhand you should consider the purchase of a thesaurus that may assist you in your writing. You might be surprised at how a thesaurus can help open up new avenues of creativity and expression in your writing.

Sometimes a word will have more than one meaning and a good thesaurus can help provide words in context of the original meaning giving you flexibility in the application of any given word.

So the next time you stumble across a word that has seen lots of appearances in your writing, break out a thesaurus and expand the possibilities.

Writing Advice From The Experts Part #2

July 16, 2008 - 3:56 pm

The most valuable of talents is never using two words when one will do. - Thomas Jefferson

There are many books that provide tips and guidance for publishing success. This series of articles takes you directly to a trusted source of wisdom &ndash established authors. The hope is the experiences they have encountered will assist you in your writing objectives.

On Editing

There is but one art, to omit! - Robert Louis Stevenson

A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. - William Strunk, Jr., from The Elements of Style

My most important piece of advice to all you would-be writers: when you write, try to leave out all the parts readers skip. - Elmore Leonard

The great art of writing is knowing when to stop. - Josh Billings

As to the adjective, when in doubt, strike it out. — Mark Twain

When rewriting, move quickly. It’s a little like cutting your own hair. - Robert Stone

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light. - Joseph Pulitzer

On Writer’s Block

If you are in difficulties with a book, try the element of surprise: attack it an hour when it isn’t expecting it. - H. G. Wells

On Motivation

Better to write for yourself and have no public, than to write for the public and have no self. - Cyril Connolly

The most original thing a writer can do is write like himself. It is also the most difficult task. - Robertson Davies

If you wish to be a writer, write. - Epictetus

Talent is helpful in writing, but guts are absolutely essential. - Jessamyn West

You write about the thing that sank its teeth into you and wouldn’t let go. - Paul West

On Humility

Young writers should be encouraged to write, and discouraged from thinking they are writers. - Wallace Stegner

In the third and final part in this series we will look at a few words of wisdom from authors on the naming of your work, learning from the success and failure of other writers and the inner struggles authors often face.

Create Your Own Market For Independent Books

July 8, 2008 - 12:10 pm

There’s an estimated 3 million Independent authors worldwide. If these writers join forces the potential impact is staggering.

As of right now, the print-on-demand companies estimate that over 90% of their authors sell less than 30 books per year. The question is: how do you expand the position and exposure in the bookselling market and offer Independent authors an opportunity to sell more books?

The traditional brick and mortar marketplace has an established base of approximately 10,000 retail locations large enough to warrant the attention of major New York publishers. Unit sales of individual titles are in decline and some experts suggest readers are tired of the same old thing &ndash the market lacks new authors and new titles.

Total book sales in all markets (excluding schools and textbooks) is estimated at around $20 billion dollars. One percent equals $200 million dollars. All that is required for Independent titles to capture this one percent in sales is to form an online market, a central location, totally independent from any established publishing entity. That new creation would allow the Independently published book to be shopped by readers from around the world. The potential increase in sales is dramatic. The key is the development of this community, a destination for readers interested in purchasing the finest Independently written and published books from around the world: A place where the potential for Independent writers would open up to the world.

The concept is to open the market for Independently written books and offer readers the opportunity to shop for new titles, never before seen by the public at large. One community, bringing voices never heard and stories never told to the world.

The biggest problem with selling more Independent books is that an individual cannot imitate what the bigger publishers do in a market they control. The best opportunity to sell more Independently published books is to create your own market. Big publishing houses don’t use the Internet to sell their books. Exploit their weaknesses, and help establish your own online destination for selling book(s).

It is not economically feasible to establish a brick and mortar presence for Independently published books. The hurdles to even the smallest market share is cost prohibitive. The best strategy is through the use of technology, the Internet, to create a combined web presence, a community, where writers can market themselves and their book(s).

The strength of the Independent writer and author is the combined size of the group. When we create the community and develop a following, the old adage “build it and they will come,” will ring true. Major New York publishers relish in the fact the market for Independent books is fragmented and floundering. The last thing they want to see is a joining of forces into one location where readers can shop for books. The creation of a single community of Independent authors would send shock waves throughout the business! Let’s create our own market and stop trying to break into theirs.

It’s free, and the first step toward total independence in the marketplace for bookselling.

Why Publish Your Writing In A Printed Book?

July 5, 2008 - 12:40 pm

Why would anyone want to create a printed book, when then can create eBooks a lot more easily — and cheaply? Why would anyone want to get mired in the process of printing and shipping physical books that take time to deliver to customers, when they can deliver a digital information product immediately, with no additional production or shipping costs? What’s the point of having a tree-killing artifact of yesteryear in your creative portfolio?

Well, like it or not, a lot of people still prefer printed books to eBooks. They like — no, they love — the feel of a printed copy in their hands. It gives them a sense of well-being and solidity, to have a physical work they can carry with them and put on their bookshelves. They’re “old school” and they like it that way. Or, they just never warmed up to eBooks or digital media.

I had a conversation with an international television reporter about one of my books that was coming out soon — I didn’t yet have the printed version in my hands, but I had a PDF eBook I could send him. He said many times over that he hated to read eBooks, but that was all I had at the time, and so I sent it to him. It would have been a whole lot better if I could have sent him a printed copy, instead. Of course, I made do with what I had, but if only…

Now, there’s a very good reason some people like printed books better than eBooks — they can read them anywhere, anytime, without needing a computer to do it. For all the talk about “portable media,” these days, a book is really the ultimate in portable media! It fits in your hand, it doesn’t require batteries, and there are no complicated instructions to figure out! As advanced as our technology may be, there’s nothing like a book to truly “transport information” quickly and efficiently, across the bounds of time and space.

Ironic, isn’t it, that the ultimate medium for portable, instantaneous information sharing is just the thing that a lot of us thought was on its way out, with the advent of the internet!

Books are not “reserved” for the technologically gifted. They’re not available only to people with a computer and a broadband connection. They’re easy to use, easy to transport, and — unlike some of the cutting-edge entertainment technology available today — everybody understands what they’re all about.

When you publish a printed book, you level the playing field for potential customers, and you make it possible for a wider variety of people to access and enjoy your work.

Another reason to create a printed book, is for credibility. With a printed book in hand — especially one with an ISBN — you can approach magazines and newspapers and radio and television hosts and have something in hand to talk about with them. You can mail your book to reviewers and reporters, and you can hold up your creation for the camera, when it comes time to tell the audience what all the excitement is about. And when members of your audience go to their local bookstore to see if they carry your book (depending on what service you use to publish your book), they can put in a request for the book from the bookstore, and potentially help you get it stocked on the bookshelf stores. (Though you may already be convinced, like many other infopreneurs, that bookstores are not the place to sell books, still, it doesn’t hurt to see your book on the shelves of a brick-and-mortar store.)

Probably my favorite reason to publish in print, is how it can take your ideas to a whole new level and get you the kind of exposure once reserved only for the connected elite. Having a book in print has a way of instantly establishing you as an expert, in ways that producing (even getting rich from) digital information products can’t, in the “real world” offline. When people hear you’ve written a book, and they see that book in your hands, a connection kicks in, somewhere inside their heads, that says you must be pretty smart. Chances are, it’s true — you are! But the perception of others that you must be one smart cookie, since you’ve written this book, usually doesn’t get so far as to delve into the nature of your book, if it’s any “good,” or if your work is widely accepted and respected in academic or commercial circles.

Everyday folks have an innate respect for people who can write down enough coherent thought, and organize it completely enough, to produce a book. An awful lot of people never get that far. Some may think about it, but never do it. As a published author, as far as a lot of folks are concerned, you’re in a league of your own. And that’s a pretty good feeling!

I’ve gotten a bit of practice having that feeling. To my friends and family, I’m “just Kay” and that’s fine with me. All that fame business just kind of gets in the way, when it comes to my personal relationships. But to people who read the international press in the areas I publish in (technology and cross-cultural concerns), I have a somewhat different persona — I’m a published author who has caught the attention of folks from Asia and Europe with a controversial and rabble-rousing work that hit the presses in the fall of 2006. It’s pretty cool, to come across people from far away, who have read reviews of my books in magazines and newspapers I’ve never heard of. And I’ve got some pretty cool clippings of articles that mention me — and my book — exclusively, or in passing. That was all possible, because I published a printed book. It doesn’t matter that I have eBook versions of my works available for instant download. Most of the time, that’s not even on the radar of the mainstream international press. In fact, if anything, they kind of turn up their noses when I mention my eBook. But my printed version of that same book… well, that’s another story.

Publishing a printed book widens the reach of your ideas in ways that digital media can’t quite do. You open up your ideas to a whole different audience, and you get the chance to make even more of an impact with your concepts and your unique “take” on the world… taking a position of true thought leadership in a hurting world that’s sorely in need of fresh, new ideas. In fact, now is really the perfect time to be stepping out as a innovative new author in the print publishing world. The old formulas and the old ways of seeing the world and talking about it and conceptualizing it and relating to it, are pretty tired and worn out. We need fresh new ideas, brilliant new insights, and innovative ways of thinking about our world. You may have distilled everything you know and popped it into an eBook, but the print world offers you yet another medium (or “channel,” if you prefer marketing lingo) for your ideas.

My favorite reason of all for publishing a printed book, is the profound satisfaction that comes from holding a real, honest-to-goodness tangible book in your hands. I’ve been a book reader for over 30 years, and I’ve never lost my love for the sight of words on a printed page. All the better, when those words are mine! Some would call it vanity, but I call it doing my talents justice… and having something to show for all my work, all those live-long years of writing, writing, and writing some more, against all odds, hope against hope. I’m a very tactile person, when it comes to words, too, so I like to have something to hang onto. Digital is great — it’s my medium of choice, these days — but I can’t flip through the pages of a PDF quite the same way I can thumb through a book.

It really is an incredibly exciting time to be a writer and independent publisher! I’m so deeply grateful to have been born at this point in history, with my love of language and books — and the ability to put that love into manifest product. The possibilities really are endless… provided, of course, you know how to explore them. And that’s what this guide is about — getting you, an infopreneur or digital product creator, the tools and the skills and the orientation you need, to turn your digital content into print format, so you can reach a wider audience and more firmly establish yourself in your own niche of thought leadership.

Eight Surefire Ways To Stay Motivated

June 25, 2008 - 2:18 pm

Do you have trouble finishing your writing projects? Do you sometimes wonder what’s the point? Do rejections make you want to give up all together? You’re not alone. Writing isn’t always fun, especially when your efforts don’t seem to make a difference. But if you want to succeed, you can’t stop. You must keep going even when you don’t feel like it. Here are eight great ways to stay motivated:

1) Read biographies. What you’re feeling or going through isn’t anything new. Find out how others worked through it. Find someone whose career you admire and read about how they kept going and the strategies they used. Read articles on various authors’ websites - many share how they’ve broken through doldrums and what helped them along the way.

2) Find a buddy. Find someone who you know will lift your spirits. Don’t go for anyone ‘sensible’ &ndash their rational approach may not be helpful. Instead, it may feel like bad news. Find a ‘rainbow’ friend, someone who can smile in the rain of doubt and discouragement. Let them help boost your ego and give you the pep talks you need.

3) List your successes. We all have daily success, no matter how small. List them. Sitting at your desk, writing a paragraph, answering a phone call, all are steps towards your writing success. Far too often we forget them too quickly. Remember a time when you achieved something you wanted. Wouldn’t you like that feeling again? Then keep writing and you will achieve this and much more.

4) Treat writing as a job. Forget about being in the mood. Take the “I have to write if I want to eat” viewpoint even if it isn’t true. Like any job, there are the exciting things you like doing and the mundane. Staying motivated to write when you’re depressed after receiving your 20th rejection letter is hard. BUT, by continuing to do your job (write) your work (writing) will bring you the income you want.

5) Don’t critique your work. Just write. As a rule, we are our own worst enemy. You’re a terrible judge when you’re in a bad mood so forget about critiquing your work. Just put it down on paper, you can always go back and fix it later. At least you will have something to work with as opposed to nothing at all.

6) Use bribery. We all like pleasurable things and writing isn’t always so. Come up with a way to give yourself a treat after accomplishing a task. The task can be big or small, whatever works for you. There’s no right or wrong way to reward yourself. (Unless of course you treat yourself to a sugar-glazed donut for each sentence you complete!)

7) Create an audience. You can develop a newsletter or blog. Because people will be expecting something from you (either weekly, monthly or quarterly), you’ll be forced to continue writing. This is an excellent way to stay motivated because you’ll know that someone, somewhere, will be reading what you write.

8) Create a winner. On a wall or bulleting board, tack up the cover of the magazine you’d like to be featured in. Create a cover or use the existing cover of your book with a banner that says ‘bestselling author’ and dream about the success you’ll have when you’ve finished your current project.

Staying motivated can be difficult, but not impossible. Use one or all of the above tips to help you stay motivated. A successful writing career starts one word at a time.