Posts Tagged ‘publish’

Writing Style: Are You A Real Writer?

August 6, 2008 - 8:03 pm

I hear it all the time from my students and at the seminars and workshops I lead. The writers that I work with are excited to work with a “real” writer. Most people define a “real” writer as one who is published. Therefore I, with three published novels and innumerable newspaper and magazine articles under my belt, certainly qualify.

However, the longer I am involved in the business of professional writing and the teaching of writing the more I question that definition. For me, being a “real” writer is much more about a state of mind rather than a state of being. I believe very strongly that you need to become a real writer before you can become a published writer for I know that while most (if not all) published writers are real writers that the reverse is not necessarily true. I have known many real writers who have not yet been published but I believe they will be some day — if they just stick with it.

Real writers are made. No one is born to be a writer although many real writers are born with a drive or need to be a writer and this is certainly a help during the difficult times and challenges that all real writers face. A real writer requires five essential tools.

The first, and most important, is a unique writing process. In order to write well and effectively not to mention to grow as a writer, you must develop a writing process. A nonexistent, or inefficient, writing process can greatly hinder your ability to write but a writing process tailored to your unique strengths and weaknesses can make your writing stronger and easier.

The second element goes along with the development of your writing process. This is learning your strengths and weaknesses as a writer. What is the most difficult part of writing for you? What is the easiest? The more you know about your own writing then the better equipped you are to take advantage of the areas where you are strongest and to work on the areas where you are weakest.

Another essential element to becoming a real writer is criticism. Writers need to develop the skills necessary to be critical of their own work and to edit effectively. Most real writers also have a support network in place, such as a critique group or critical reader, to assist with this process.

Real writers also need to be readers. Writers must read a variety of authors and types of writing in order to learn more about the language, its structure, and its varied uses. Reading provides inspiration in terms of ideas but also language use and vocabulary. Real writers love language and words and cannot get enough of either. Real writers are readers.

The final essential ingredient for a real writer is a strong work ethic. Real writers practice their craft on a regular basis (usually daily). Some writers only write a few hours a day while others spend many hours writing. The length of time is not as important as a regular writing schedule that is only altered for major holidays or life-threatening illness. Even if you can only carve out an hour a day that is enough time to write a novel if that is your goal. The important part is making your writing a priority and giving your writing muscles a regular workout.

If you want to be a real writer then you must work on these five essential tools of the writing trade: individual writing process, knowledge of strengths and weaknesses, criticism, reading, and work ethic. Once you have mastered these five tools of the trade then you are on the way to becoming a real writer.

How To Promote Your Book

June 4, 2008 - 2:18 pm

One of the biggest misconceptions about getting a book published is that the publishing company will take care of the marketing. Generally speaking, that’s not true. There are basically three different ways to get your book published. You can self-publish your own book. You can use a small independent publisher or if you’re an established author, you can use one of the big publishing houses like Penguin or Random House. Regardless which of these options you use, you will still be left with the responsibility for the marketing.

There are a lot of different things you can do to promote your book and Tactical Execution has made a business out of helping you see real results out there. But this article will give you a few pointers to help you get started. For more detailed information, visit the website. There’s a ton of free information available there and I hope you take advantage of those resources.

One of the best ways to promote your book is to offer workshops and seminars around the country. It’s not that difficult to do that. You can quickly contact the major Adult Education providers and submit a proposal for a workshop dealing with the same topic as your book. Include the release of your new book in your proposal. The people reviewing workshop proposals love having things like that to include in their marketing.

These Adult Education programs are a hidden treasure to say the least. These companies send out small catalogs of courses to huge mailing lists, trying to attract students to their courses. Submitting just one proposal can get you on the schedule and they do all the marketing for you, leaving you with great exposure for very little cost.

Your book should definitely be featured on your website along with a way for people to buy a copy. Assuming that’s in place, article marketing presents another great opportunity to generate website traffic resulting in book sales. In fact, you’ve already done all the writing too. Just take your book and break it up into a hundred small segments; a hundred small articles. Then publish them individually on the web, each with a backlink to your website.

Article marketing is the primary website traffic strategy I use to promote the Tactical Execution website and you can see all my published articles right on the site. In addition, the site provides specific implementation guidance to get your article marketing campaign up and running. Any seasoned internet marketer can tell you that article marketing is one of the most powerful tools available to attract not just human visitors but search engines as well.

The last tip I’ll share in this article is a paid public relations service called PR Leads. This is a tremendous opportunity to get a ton of great exposure and credibility for yourself and your business. For just $100 per month, you can be on a database journalists use to get quotes for stories they’re working on. You simply identify the areas where you’re an expert and wait for the emails to come in. If you’re quick to respond, you can find your own quotes in major news media within a single week. Give it a try.

Marketing your own book is no easy task. But if you know something about marketing and have some good implementation guidance, you can stage a successful campaign from your own home. Visit the Tactical Execution website to get specific step-by-step instructions so you can do it too.

The Dirty Little Writing Secret Everyone Hates To Admit

May 13, 2008 - 7:25 pm

Many struggling writers come to me asking what they can do to improve their writing. They continually face problems with sentence and paragraph structure as well as surface errors such as spelling, grammar, and punctuation. They know the basic rules of English and can often be very effective helping other writers revise their work but somehow manage to overlook the errors in their own drafts.

It is a common problem and the solution is a dirty little secret among writers. It is a dirty secret because it is so simple and writers often feel foolish practicing the method — read your writing out loud.

The human brain is very sophisticated. When you read to yourself then it will automatically make corrections for you. This means that you will read the words, structure and meaning you intended to create whether or not you actually achieved your goal. However when you read out loud your brain cannot trick your ears and you will hear awkward sentence structure. The process of reading out loud will also allow your eyes to catch surface problems that you might skim over when reading to yourself.

While employing the simple technique of reading your work out loud to catch your writing errors can help you improve your work, it is only one technique. Often the root cause of many writing problems lies with the writer’s individual writing process — or the lack of one. Spending time developing a process for your writing is the single most effective way to improve the quality of writing experience as well as the work it produces.

Even after you have developed your personal writing process you must also allow yourself time to brainstorm, write, revise and edit. Too often the reason that revision and editing are not effective is because the writer attempts these processes too close in time to the initial draft. Allow yourself at least a day but preferably longer between drafts, revision and editing and you will be amazed at the results you can achieve.

Today most writers tend to draft electronic versions of their paper. I do so myself. However I know that I can more effectively revise and edit on the printed page. When I complete a draft I print it out and then set it aside to let it ferment. After returning to the project I am able to bring a fresher eye due to our time apart as well as different perspective because the words are in print rather than on screen. Give it a try and see how it works for you.

The technique of reading your work out loud may be simple but it is extremely effective and employed by writers at all levels and of all ages, however it works best when you combine it with an effective writing process, allow enough time for an adequate drafting and revision process, and revise and edit drafts on the printed page. You can become a better writer if you employ these simple strategies and tips.