Essay Online

The two central pillars in effective personal marketing are the establishment of credibility and the quest for exposure. You could have a large business or you could be an independent professional. You could be selling a product or a service. Regardless why you’re marketing yourself, writing a non-fiction book is one of the best ways to achieve those two pillars.

Writing a non-fiction book is a daunting exercise. But most people don’t understand the extent to which it will change your life forever. Writing your first book happens only once in your life, if ever. And those who have done so will tell you their lives break down into before the book and after the book. Everything changes once you have written your first book.

The title of this article singles out non-fiction books and there’s a reason for that. Authors of fiction works get tremendous benefits from the effort as well but the finished product validates their writing ability and their creativity, nothing else. For the authors of non-fiction books, the finished product validates their writing ability and their personal knowledgebase. In other words, it positions them as an expert in their field. That feeds directly into effective personal marketing, which is the objective behind this discussion.

Once you have written and published your first book, you will forever more be referred to as an author. No longer will you be a regular human being like everybody else. No. From then on, you will be part of an exclusive club. You will be an author. That label will be used in written references to your name. It will be used when introductions are made. And it will be used when people talk about you behind your back.

Being an author comes with an automatic baseline of respect from most of your peers, whether they know you or not. But it comes with more than that. It comes with immediate credibility within the topic. And if you’re in a professional field, the days of justifying your expertise will come to an end. In fact, the days of looking for new clients may come to an end as well.

Books are a tremendous tool to leverage your time. The finished product presents your knowledge in a structured and optimized format. But at the time it is received by the reader, it requires no effort by you. The reader can read your book while you’re on vacation or sleeping. Indeed, you invest the time and energy once but then you reap the rewards over and over again. That allows countless perfect strangers to experience your highest intellect, all at the same time.

Writing a book also opens the door to a variety of other opportunities that might be quite different than your underlying profession. Not only can the book be sold, leaving you with a profit, but it can position you for speaking engagements in your area of expertise. These opportunities can be very profitable and position you as an industry guru rather than an actual practitioner.

Admittedly, some people would prefer not to be such a guru and that’s fine. But writing a book gives you that option. You can choose either path. You can publish the book and remain in the trenches, doing the same work as before except with tremendous new-found credibility, or you can accept the opportunities and redefine your identity around your new position.

Writing a book is a big job to say the least but it will change your life forever. Tactical Execution provides a lot of guidance aspiring authors can use to complete the job and promote the finished product. Please visit the website to take advantage of the resources available there.

Before you should decide whether or not taking part in a writing workshop is right for you and your writing you should first understand just what a writing workshop is.

A workshop is an educational format where an expert shares information on a focused topic over a short period of time. Some workshops are intended to be simply informative while others involve more hands-on activities. Today there are many options for enjoying a workshop: you can attend workshops in person, view them on television or tape, or participate in an online workshop.

So now that you know what a workshop is you can see how this format can readily be adapted for writers. Writing workshops can cover the basics of writing, writing challenges, topics related to publication and careers in writing, or specific research subjects. Some of these programs are featured as part of larger events, such as conferences, while some groups or individuals offer them as one-time events. Some organizations, institutes and educational programs offer workshops to their students or members while others open those workshops to the community at large.

Why would a writer want to attend a workshop? What benefit could it be?

Join the writing community. One of the strongest benefits you can receive from attending such a gathering is getting to know other writers. Writing is a solitary profession and can be very lonely. Enjoying the company of other writers and talking about writing with people who really understand your joys and worries can be wonderfully energizing to you personally as well as your writing. You can also make contacts that may lead to support and growth of your writing or perhaps even professional advancement. You never know when the friend you make today might be in a position to recommend you to an editor or publisher down the road.

Learn something new. No matter what level your writing career there are always lessons to be learned from other writers. Sometimes there are research strategies and shortcuts or perhaps it is a method for dealing with writer’s block. You can learn market news and contacts as well as important information about reviewing contracts. Workshops are generally geared toward a specific genre or market niche and offer a wealth of specialized information depending on whether you write about crime or food.

Improve your craft. Generating new work or revising existing pieces is often a large part of attending a workshop. Sometimes you must bring something with you, create a project as part of the workshop or are inspired by the gathering itself. Sometimes talking with others or listening to the presenters causes you to suddenly rethink a stalled project or inspires a new one. Whatever the impetus there is definitely an increase in production after attending a workshop and that is the surest way to improve your word craft.

If you have not taken part in a writing workshop in the past then perhaps you might consider doing so in the near future so you can join the writing community, learn something new, and improve your craft.

Are you a freelance writer or interested in freelance writing? Then you should consider starting a blog to publish your writing. While it is difficult for many freelance writers to think about publishing their writing for free, consider the three different methods you can utilize to profit from with a blog.

First, you can simply focus primarily on self publishing all your work to a blog (or blogs if you write in more than one area). The numerous pages of fresh, original content will be slurped up by the search engines and drive quality, targeted traffic to your blog. You can profit from this traffic by selling advertising, using third-party advertising services such as pay-per-click or pay-per-lead programs, or promote affiliate programs and products. If you want to focus simply on your writing and your audience then pay-per-click or affiliate programs is probably the easiest method to choose.

You can publish your writing in your own free ezine, newsletter, ebook, or some other informational product and use the blog to promote those products. You can still derive some profit from advertising or affiliate programs if you choose as well, but the additional informational products give you even more venues to profit.

You can publish your own ezine, newsletter, ebook, or some other informational product that is only available for purchase and use your free blog to capture leads and promote those products. Again, you still have the option to earn from advertising and affiliate programs on your blog in addition to your earnings from sales.

You can make a very nice living from giving your writing away but if you do not want to do that then you can choose to only give away a small portion and only share the balance of your work with paying customers. Either way you will have complete power and control over your own published work and you will reap all the financial rewards from your own hard work and talent.

Freelance writers should consider self publishing with a blog using one of these three profit models.

One common element whenever human beings gather is the need to talk and share experiences. Often that need turns into something a little more fun, a little more dangerous — gossip. Gossip is often fun but it can also be dangerous because it spreads quickly (because it is fun) and often distorts or even completely avoids the truth. Gossip creates myths in many fields and professions, and the field of writing is especially prone.

The top five myths about writing are:

Myth 1: Writing is easy for some people. Let me tell you that is just about the biggest myth going. I have been a professional writer for going on three decades now. I also know many other professional writers of various ages, experience, and income. I don’t know a writer that will tell you that writing is easy. Writing is brutal, hard work and there are times when I think it would be easier to simply open a vein as Red Smith said. However experience and practice can make many writing tasks easier. There are some writing tasks that I can almost accomplish on autopilot because I have written that specific format and/or topic a lot.

Myth 2: Writing requires talent. I won’t lie. Talent can certainly help and talent is what separates the great writers from the good writers. But the truth is that talent is not enough to make a writer great or even good and talent is not a necessary requirement to be a good writer. Writing is a skill that can be learned, developed and honed. If you practice your craft, if you read the writing of others to learn more about your craft, and if you seek and accept guidance and suggestions about your writing then you will improve and grow as a writer. Dedication harnessed with talent can create amazing results but if I had to pick just one then I would go with dedication. You can always increase your skill level through dedication.

Myth 3: Writing isn’t an useful skill. I have made my living as a writer for my entire professional life but even if you don’t intend to make your living with words you will need this crucial skill. There simply isn’t a profession that does not involve writing. Perhaps the form will vary, but written communication is the cornerstone in every professional field. Your writing ability will often impact landing a job as well as advancing in your career. Today written communication is even more crucial in professional and personal relationships.

Myth 4: You can’t make a living as a writer. I can remember when I told my father that I wanted to be an English major in college. He was very worried that I wouldn’t be able to support myself. The truth is that I have never had trouble finding a job and today I own my own business because of this flexible and important skill. Not only can you make a living as a writer but writing is an essential tool for many other careers and professions.

Myth 5: Writers block is alive and torturing writers as you read this. I’m not dismissing the difficulties inherent in dealing with writers block but whenever I talk with writers purportedly suffering from it they fall within two general groups. The first group actually creates their own block by insisting on the perfect place, mood, or alignment of planets in order to write. This is beyond ridiculous. One of the many benefits I gained from years of newsroom experience is the ability to write in almost any condition or mood. Deadlines will teach anyone how to give writers block short shrift. The second group I have more sympathy for as their problem really is internal in nature. Usually the problem is that the particular story (whether fiction or nonfiction) they want to tell is not yet finished cooking in their brain. In this case, while the writing may be stalled I don’t agree that it is blocked. The writer must listen to that inner voice and respond appropriately. Sometimes the idea needs more time to percolate and sometimes more research and/or planning is necessary. Once the proper adjustments are made the writing will begin to flow again.

Don’t let your writing fall victim to these five myths about writing.

Developing an individual writing process is a key part of becoming a real writer. If you want to learn and grow as a writer then you must work to develop a unique writing process. If you want to be a more productive writer and for your work to improve then you must develop a unique writing process.

While most writing processes contain the same basic elements, each individual writing process is as individual as the writer it serves. Each writing process contains these steps: brainstorming, organizing, writing, revising and editing. Some people condense the essentials into only three parts: brainstorming and organization as one, writing, and then revising and editing as the final step. While you may well end up with some variation of a writing process that is close to the latter I think when you are first individualizing your writing process you should start with the five distinct steps.

How do you begin to develop your own unique writing process? You must write — a lot — and you must experiment with different methods and different styles and different variations within each of the five steps. Even if you find the “idea” of one experiment to be uncomfortable or unwieldy then you must still give it a try because that might be the key to unlocking your own successful style.

This is especially important when it comes to the first step in the process — generating ideas. Experiment with all the variations of brainstorming you hear about from free writing, clustering, questioning, listing and journaling as well as the many other options out there.

After you have spent time brainstorming it is important to begin putting those ideas into some semblance of organization. Sometimes you will need to do this on paper and sometimes it can be done in your head. You may be able to do some rough organization with arrows, numbers or highlighting or perhaps you might need to use note cards or a computer program. Again, experimentation is key to find the method that works best for you.

The actual writing portion of your writing process should be the easiest and least painful. Remember, you will take care of revision and editing later on so you only need to worry about filling your required allotment of pages. Do not slow down your creative process by self editing as you write. Just let it flow and sort it out later.

Some writers combine revision and editing but I like to separate these steps. In my mind, revision is the heavy lifting where you continue to write and rewrite as well as refine and reorganize. Most of my writing involves multiple drafts in the revision stage.

I personally consider editing to deal with those fine, picky details such as spelling, grammar, and punctuation. It might to some extent involve word choice but usually those details are dealt with during revision. Do not forget to read your work out loud at this point to catch awkward sentence and paragraph structure.

And that is how you can develop your own personal writing process. Do not forget: Developing an individual writing process is key to your development and success as a writer.

Every writer needs some help with their writing. Every writer can improve their writing. One simple technique you can use to improve your writing and better develop your writing process is to spend less time writing and more time thinking about your writing.

Many writers struggle with their early drafts simply because they have not allowed an idea enough time to simmer. Giving yourself time to brainstorm, sift and sort through ideas, and to both have and build upon creative inspirations is one of the keys to becoming a successful and productive writer.

It is best to work on this when you are away from your desk, your computer and any writing equipment (even something as simple as a paper and pencil) however that is the only rule about location. You can sit yourself on a park bench or in your car, you can take a walk or a jog, or you can perform some mindless household task such as vacuuming, folding clothes or washing dishes. There really are not rules as long as you can focus the majority of your brain power on your writing without the distractions of friends, family, or co-workers.

Even with today’s hectic, busy days there are moments when we are alone with our thoughts and if you want to improve your writing then you should set aside at least a portion of those moments to focus on your writing. In fact, you might find that not only does this improve your work but it also allows you to multi-task by completing some other mundane task (or simply getting in your exercise for the day). I promise you that once you have focused your brain on your writing that you will see an increase in your productivity. You will actually spend less time in front of the computer (or notebook) but will deliver more quality writing in that shorter time.

It is important once you are set on a specific project that you focus your thoughts on that goal. If you are writing something short then focus first on the introduction, for example. If you are writing a novel or book then focus on one scene or section of a chapter. Create a movie in your head, and because it is your movie, do not overlook the sounds, smells, and textures that go along with it. Put yourself in the shoes of the characters of your movie so you can identify with them and feel their emotions. Play with words and sentences in your head. Get a feel for the rhythm of the language. Does it match the “movie” you created?

The more you work these elements over in your head then the easier it will be when you sit back down to write. Use your head to make writing easier for you and more effective as well.

The more time you spend thinking and planning your writing before you set out to work on your latest project the better.

Last night in the dark following midnight I killed my muse (suffocating her quietly with a pillow) and buried her in my back garden. Today I will plant a roses to hide the grave. No one will ever know and I will be free at last of her insidious hold and I will be able to write what I want.

Why did I resort to this deed? After all my muse was lovely and gave me many gifts over the years. She saw me through dark times and helped mark the joyous ones. Many times she inspired me to reach for more and push myself beyond what I thought I could achieve. Knowing all this why would I kill the very source of my inspiration?

Oh, I had my reasons…

It started out quietly. As I would sit at my keyboard or curl up with a notebook, she would perch on my shoulder as was her wont to do. “I don’t think you meant to write that sentence,” she would whisper in my ear. “That doesn’t sound like the best description,” she would snipe. “Is that the best you can do?” she would sneer.

I took to sneaking my writing in when I knew she was occupied elsewhere. She never could resist critiquing the writing in the morning paper if it was left spread on the kitchen table. That way I could sometimes write several pages before she began her commentary. “Surely you can find a better way to approach this topic,” her mocking voice would interrupt. “That has been so done.”

Soon I was spending more time arguing with her, defending my words, than I was writing. Then my production slowed to a crawl as I would overanalyze each word choice and sentence formation before committing it to screen or paper. All that did was give her more time to find fault with the few words I did write.

Despite urgent deadlines and simmering ideas, I started avoiding the computer and all writing materials. I cleaned my house. I read for hours on end. I made plans for a new garden. The need the write built within me but always my muse was watching me with those eyes — so judgemental, so critical. I would turn away from my office with a sigh and find some other project.

When I could no longer suppress the urge to write I locked her in a closet and had a wonderfully productive morning. I was so happy with my work that I let her out as I went out the door to run some errands. That just made her mean.

She was waiting for me at the door when I came home. Her glasses had slid nearly to the tip of her nose and somehow she’d found a red pencil (I certainly never brought any such thing into the house). I shuddered at the sight of my happy morning’s labor marred by vicious slashes of red. The red blurred before my eyes into a crimson haze and then…

Perhaps it is better that you don’t know the details. Suffice it to say that I have selected several old-fashioned roses with luscious aroma and delicate coloring. I am sure they will provide both inspiration and comfort.

Despite my late hours and the physical toil involved, this morning I awoke early and have already logged in several hours at the keyboard. My fingers flew across the keys and after completing several long-stagnant projects I outlined notes for some new. Writing is joyful and rewarding again.

I think I might dedicate this next book to the memory of my muse. Perhaps it will serve as a warning to those other muses out there who are on the verge of going over the edge. Perhaps it will inspire those other writers out there who have let their muse stifle their creativity and shove them right into writer’s block. Maybe my warning will mean those other muses and their writers will find a way to work things out.

Every writer dreams of the day when they can profit from their writing. While income opportunities abound for writers each method has drawbacks.

Newspaper and magazine reporters can make a good living but their subject matter is often closely regulated and directed. Corporate writing can be even more lucrative but even more tightly controlled. Freelance writing offers more freedom but is also more uncertain. Publishing books is even more uncertain. So what is a writer to do?

Forget all those old-school writing methods and focus on the internet. Don’t write for anyone but yourself. You really can profit from writing only about what interests you. Don’t worry about the market or the editors. Write for yourself. Not only will it be more fun and rewarding for your soul but for your checking account as well.

I am going to share an easy (and cheap) 5-step formula that can help you start your own writing business today, but first I want to share one important fact.

This is not a get-rich quick scheme. It will take some time to earn, perhaps as long as three months to begin turning a profit, but if you keep working at it you should see your income grow exponentially each month and you should be able to count on that income and know what you have to do to increase it. You will have total control over your income and that is very powerful.

1. Create a blog account at one of the free blogging sites available online (we used to use Blogger.com but there are many other good options). This will serve as your internet base. It really is the cheapest and easiest way to get online today. Yes, you could create a free web site at one of the many available but blogs are more attractive to the search engines. Plus they offer you the ability to personalize it but most of your energy will be spent on content which is the king of the internet and the real reason you want an internet presence.

2. Now sign up for a free ClickBank affiliate acccount which will give you immediate access to something to sell.

3. Sign up for a contextual or pay-per-click advertiser such as Google, Yahoo, Revenue Pilot, or SearchFeed and you’ll start earning from visitors as well as customers.

4. Develop your blog. Make 10 your immediate goal then work your way up to 25, 50 and 100 and so on. Your entries can be your opinions, thoughts, or ramblings; poems or short stories; or articles.

5. Promote your blog through article marketing, link development and submitting your blog feed. I would suggest your primarily focus on article marketing as if offers the ability to not only develop links but also delivers traffic plus as a writer it is easy for you to create articles or use a selection of the material you’ve already created for your blog.

Yes, it really is that simple and while you can later grow by buying your own domain name (or names) and publishing your blog on your own site you do not need (and likely should avoid) investing money in expensive tools

Getting started on the web can be free (as you see above) or inexpensive if you concentrate on what you really need. The simple truth is that you don’t need a lot of fancy, expensive tools and programs. In the long run a domain name is a good investment. A domain name will cost you between $5 and $10 a year depending on whether you go .com or .info (or one of the many other options available). You don’t need to find a web host or create a site. Simply point the domain at your blog for now and continue with the development and promotion of your blog. The advantage of owning your own domain name is simply that later when you have the money, time, and knowledge to develop your web site that domain name will already exist and have filtered through the search engines. It also offers some marketing advantages that a free blog cannot.

At some point you may decide you want more flexibility and control than a free blog can offer and that is when you will want to run your own site. You can find a good web host for as little as $5 a month and shouldn’t pay more than $20 a month for a reputable host that offers all the tools and utilities you might need for your current site–including blog software. Maybe down the line you’ll need to upgrade but by then you’ll know your income and your needs.

Really the only other regular expense that you might consider to make your internet business complete would be a mailing list tool. You can do this for just $20 a month and it will be worth every penny for sales, customer service, and promotion. But this is not necessary to start out and you may decide that it isn’t important to your efforts so you can skip it entirely.

Once you have your blog set up and monetized (by offering ClickBank products, advertising, and/or selling text links) then you are in a position to begin profiting from your writing. The way to profit it to increase your traffic so you need to get serious about your article marketing efforts because each article you distribute will generate immediate traffic and create back links for search engine optimization. Also you need to continue to grow your blog by adding fresh content regularly. This will create repeat visitors as well as bring the search engines back again and again. Simply publishing new articles and new blog entries each week will increase your traffic. The more articles and entries you create — the more traffic you will generate.

Once you have found your rhythm with your existing blog you may well decide to branch out and create a second blog on a different or related topic. Now you should be able to work even faster because you are more experienced but likely more motivated as well because you can see just how rewarding it can be to write for fun and profit.

Self publishing might be the best way to publish your book. There are several advantages to self publishing that you might not have considered.

First, and most important, self publishing places you firmly in control of your book. When someone else is paying you to publish your book then they make many decisions regarding the editing of the manuscript, the cover, the title and the marketing that can impact not only how well your book will sell but also how it will be received by the reading public. For example, my second book ended up with the title “Kentucky Kisses” simply because my publisher’s marketing department reported that books with the word “kisses” in the title sold well. I felt the title was rather frivolous for the content but my wishes were ignored.

Self publishing is also faster than traditional publishing. With my novel, Kentucky Kisses, it took me over a year to find a publisher interested in buying and several months before we went to contract. Then after the contract was signed it was another 18 months before my book was released to the public. That is a long time to wait.

Self publishing also allows you to retain all the profits from your endeavor. While you may have to put some money up front (depending on the method you use to self publish your book) you will not have to wait for months or years to see income as a result. Most publishers only pay royalties once or twice a year and then those royalties are only a small percentage of the book price. When you self publish your book then once you have covered any publications costs everything you earn is pure profit.

Finally, it cannot be overlooked that self publishing offers you an opportunity to break into print that might not be otherwise available. The simple fact is that traditional publishing is highly competitive and many worthwhile manuscripts (and authors) cannot find a publishing home although there may well be an eager and receptive audience for that book.

It should be noted that self publishing may not be for everyone. If you are still struggling with your writing and voice, or your manuscript still needs polishing, then you should continue to work on your book and perhaps bring in the assistance of a critique group or professional editor. Self publishing a book that is not yet ready for publication could be a costly mistake. If your manuscript has been polished and well received by several critical readers then you should at least consider self publishing your book.

Not only does self publishing offer you the advantages of complete control, faster publication, and higher profits, it is easier and less expensive than it has ever been before thanks to modern technology. Self publishing could be your big break as a writer.

I just finished a set of conferences with my students which inspired me to write about the most important rule of writing — writing is a process.

So many of difficulties struggling writers face occur when they ignore this simple rule. Once you embrace the fact that writing is a process rather than an event, once you recognize that the more time you give the process to work the better, then not only will writing be easier you will also write better.

Writing is a process. While that process varies somewhat based on the task and the individual writer, the basic steps it includes are the same no matter what.

First is the initial brainstorming process. No actual writing takes place in this step although there may be some note taking or non-stop writing exercises. The more time you give yourself for this process then the easier the next step will be. Experiment with various forms of brainstorming and prewriting to determine which works best for you and your various writing tasks. What may work in one type of writing may not work as well with another. The more you experiment then the more likely you will find the optimum brainstorming process for you.

Second is the drafting process. That first rough draft should be a quick and painless draft. Your main goal at this point is simply to capture the fruits of your brainstorming in one document. Just write until you have tapped your brain. Do not hold yourself back by rewriting, revising, or editing. Do not pause to worry about spelling, grammar, punctuation, or word choice. If you are conscious that you will need to fill in gaps then simply hit return twice (my usual technique) or write in all caps MORE LATER then move on. The important goal at this point is simply to capture your ideas in one place as quickly as possible. It does not have to be pretty and likely it will not be pretty, but it will be done.

Third is the revision process. This should take more than one draft to accomplish. Again, do not spend time worrying about spelling, grammar, punctuation, revising or editing. Fix the obvious errors that are distracting to you as you rework but that is not your main goal. Your main goal with this part of the process is to look at the big picture. Is your thesis clear and well supported? Are your ideas well organized and fully developed? Are there any gaps in the writing or logic? Do your ideas transition well from one to another?

Fourth is the editing process. Now is the time to worry about spelling, grammar, punctuation, and word choice. Zoom in your focus from the big picture to the sentence and paragraph level. This effort may take one or more drafts to polish your writing to the desired level.

If you are creating a more in-depth project then you may also need to add a step between brainstorming and drafting that includes research and organization which would make the writing process include five steps.

The most important part of creating your own individual writing process is to let it evolve as your skill grows. The more you refine and polish your process then the better the work you produce. The key to developing a successful writing process it to give yourself time — time to let your process evolve and time to let your writing develop. This means not to rush the development of your writing process. Let it evolve over many different projects. This also means not to rush your actual writing. Allow days to pass between various stages and drafts. The more time you allow to pass then the more work your subconscious will do for you and the fresher eyes you will be able to bring to the project.

I promise that if you remember the most important rule of writing then you will improve as a writer. Developing your own individual creative process and giving it time to work will make you a better writer.