Essay Online

Self-publishing has become common practice for many writers who want accolades of having a book published, no matter who publishes it. Writers choose self-publishing for various reasons. Many writers desire the freedom and business aspects of publishing work independently. A self-published writer is one who is in control of every aspect of their published work. The publishing industry defines self-publishing as authors publishing their own books or other media, instead of with a third-party publisher. Today’s technology has increased the pool of self-publishers, but it still represents only a small percentage of the publishing industry in terms of sales. The proliferation of media channels, such as blogging, video, and audio content, has contributed to the increase in self-publishers.

THE BUSINESS OF SELF-PUBLISHING

The business of self-publishing books and other media is different from any other business. The absence of a traditional publisher makes self-publishing unique. The author of the content takes on the role of the traditional publisher. The author controls the editorial content, arranges for printing, markets the material, and distributes the material to consumers and retailers. Self-publishers publish their books in printed form, or choose print-on-demand with no inventory. Many self-published authors decide to subsidize their work rather than making money from it. Digital printing technology has evolved self-publishing into digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1.

THE MOTIVES OF SELF-PUBLISHING

Many writers have varied motives to self-publish. One common reason is the writer’s work is not of interest to the commercial publisher, and otherwise not marketable. Another common reason is the writer prefers to retain complete editorial control over content. Many writers are unwilling to compromise editing of their work, and some writers prefer to have their work presented “as is.” Literary agents and book agents may deny publishing a book because the author is unknown and does not have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but the topic is only interesting in a small geographic area. Literary agents and book agents may also deny publication because the book addresses an obscure topic in which few people are interested. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. Some authors choose self-publishing because they want a larger royalty from retail sales.

IS SELF-PUBLISHING A SHORTCUT TO SUCCESS?

Self-publishing is not a shortcut to having a printed book. Depending on what your goals are, it may or may not be a direction you would like to take. In the hard copy world, self-publishing is costly. Getting a book into print costs more money than many writers want to spend. This is why the Internet is a blessing — it’s free. You can either start up a free website of your own and post your novel, or pay a small monthly sum and sell your writing online. If you can write well enough to catch someone’s attention, your readers may be willing to pay for a download of your book. By self-publishing online, you avoid the normal book publishing costs and still get exposure. Who knows, you may be lucky and grab the attention of a publishing guru who thinks you could make a lot of money from your self-published book.

Whatever your reason is for self-publishing, you should know that self-publishing requires extensive work. Self-publishing involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number.

The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how to deliver the manuscript to the printer, and pay for printing and delivery of finished books.

Publishing a book online is easier than publishing in the world of hard copy. The result is not as glorified, but it is a step towards success in the published realm. The more experience you can get writing, the better writer you will be.

Everyone thinks it is so easy to write a book. With so many people writing books these days, it is amazing there are enough people still buying books. In today’s world, if you have any amazing life experience, suddenly publishers want you to write a book about it. If it sells, then your experience was interesting enough to stimulate interest from a large audience; and if not, no one really cared.

This is why poker books fly off the shelves. Many people have life experiences playing poker. Many people want to read about these poker-playing scenarios, including the players involved. There will come a time when the reading public will demand more from its poker writers than in past years. After all, there is only so many ways you can cover the same game repeatedly when you are analyzing your own poker hands and games. This is where you come in.

As a writer, you can keep things in perspective. There will come a time when the poker players who write will run out of things to say if they are only covering their own play and games. Writers who are writers first and players second will have the opportunity to shine.

If you have a lot of talent writing about poker and gaming, you can launch your own online e-book store. If you choose to build a website and place your e-books on the website for sale, you will be branching into a new area of business you may not want to explore yet. While it can be profitable to run your own online e-book store, you may prefer to write e-books for clients.

Clients often hire ghostwriters to pen e-books to sell at their websites. Poker players and poker hobbyists who want to read about everything about poker will purchase these books online for a fee. The ClickBank.com marketplace, which sells gambling and gaming e-books penned by ghostwriters, is a good example of this.

SELF-PUBLISHING FOR SUCCESS

Many writers who are not brand names in the poker industry choose to self-publish their books and can still easily get their books sold at major bookstores, online and offline, like Amazon.com and Barnes and Noble. Many writers choose to self-publish their books in digital format only because the process is quicker and less of a hassle.

Self-publishing has many advantages:

1. You don’t need a literary agent.

2. There is no submission or rejection process.

3. You own the rights to your material.

4. Whatever money you make, you keep.

5. Royalties are much higher if you choose a print-on-demand publisher.

6. The publishing and distribution process is a lot faster. For instance, if you use LuLu.com, you can make your book available in less than a day.

The disadvantage: you are responsible for marketing your book and generating sales. This may be a disadvantage or an advantage for you. For me, I enjoy self-publishing because it gives me control and creative freedom over every aspect of my book, including generating sales. I find self-publishing exciting.

If you are going to self-publish, decide if you will publish your book in digital format or in paperback (plus digital format). I recommend you first publish your book in digital format to test your book in the marketplace. Most writers use LuLu.com, a digital publisher, because of the low cost, quick turnaround, and your book will appear in its marketplace. When you feel it is time to publish your book in paperback, then go with a print-on-demand publisher. Many writers use BookSurge.com (owned by Amazon) so their books appear in Amazon as well as other major book stores.

Other self-publishing outlets include:

1) Clickbank.com. Many self-publishers use Clickbank.com as a sales outlet to generate a steady stream of sales for their book. Clickbank has one of the largest audiences of affiliates who are ready to sell your book for a commission. You will need to create your own website and sales page (also known as a “landing page”) for your book and then sign up with Clickbank to use their ordering system.

2) LightningSource.com can make your book in digital format and paperback format. Once you submit your book for publication, anyone can order your title, as a print-on-demand or as an ebook. Many popular online book stores (especially ebook stores) order from LightningSource.

3) AuthorHouse.com

4) BookSurge.com

If you decide not to self-publish yourself, try a reputable e-book publisher to handle everything for you, including marketing. Many e-book publishers will consider poker-related material. If the e-book publisher decides to publish your ebook, they may also offer to place the book in trade paperback. The publisher will offer more royalties and sometimes a higher advance.

BOOK WRITING SUCCESS

If you choose to write your own books and e-books, then follow these tips:

TIP # 1: Know your market and know where you can gain the most readership.

TIP # 2: Remember, non-fiction sells in poker. Don’t try to re-invent the wheel because it won’t work.

TIP # 3: Have your manuscript ready before you approach a publisher for electronic submissions or for trade submissions.

TIP # 4: As you are writing your manuscript, begin searching for markets where you will want to submit your work.

TIP # 5: Buy a Writer’s Market book so you can read over the markets and decide the best market for your manuscript.

TIP # 6: Avoid work-for-hire contracts from publishers. Sure, what publisher wouldn’t prefer to pay an up-front fee to a writer in lieu of royalties? Go for the royalties and take a chance on your own talents.

TIP # 7: Know your poker.

If you want to attract your poker-reading audience, writing books about strategies and systems can sell if it is based on a mathematical advantage or a tried and tested theory. If you aren’t able to do this, no one is going to read about going on your “gut” feelings or how poker players win more when the stars line up in their favor. Fact-based theories and strategies will sell, and nothing else will in this corner of the market.

An excellent way to generate book ideas is to attend poker events and tournaments and get close to the action. Go to these events armed and ready to learn all you can. At the end of the day you will have dozens of book ideas buzzing in your head. Spend some time in casino poker rooms to find other topics. Talk and network with poker players and try to find out if they desire to write a book with the assistance of a ghostwriter or with you as a co-author. As a ghostwriter or co-author, an excellent way to gain business is to hand out your business cards at writing conventions, casinos, poker events and poker tournaments.

One of the ways many writers can successfully add credentials to their portfolio if to participate in a variety of literary contests. This type of contest encourages writers to put their best foot forward in both creativity and attention to detail.

It is true that there are some contests that provide a cash award for their top finishers, but there are also publishing scams that will accept your work regardless of quality. When you receive notice that your work has been accepted for publication it can be a real boost, however, a quick look at many writer’s websites can help you define the contests that are essentially vanity publishers willing to print just about anything if they believe you will purchase copies of the book for friends and family.

Many cash award writing contests cover the cost of prize awards by charging an entry fee. This factor often discourages many writers who may not feel confident enough in their writing to pay a fee to submit. This allows those who do enter a better chance at placing.

There are also writing contests that present the opportunity to have their work published online, in a magazine or in an anthology. As a rule this type of contest does not require a purchase of the publication the work will appear in nor will they assume full rights of your work. The best writing contests only require a one time non-exclusive print right. This is important because it allows you the opportunity to sell or place the work in other venues.

Beware of forfeiting full (exclusive) rights in any writing contest. When this right is given the ownership of the work is no longer yours. You will have no right to use the material in any form without permission from the publisher. It is possible to pay to enter a contest, forfeit the rights to your work and allow a publisher to gain long-term financial benefit from your work.

Quality writing contests have the bonus feature of allowing you to fine tune your skills by reading the work of others. Reading can make a good writer even better. If you pay attention you can learn what works and what doesn’t while using writing contests as a means of gaining valuable insight into unique styles and structure.

On a positive note, there have been numerous incidents in which individuals who entered a submission for a writing contest were able to use that same work for publishing in other book anthologies and magazines. The key is making sure to participate in writing contests that preserve your right to control the reuse of the piece.

A press release is the most effective way to generate free publicity for your business or organization. A well-written press releases can generate mountains of coverage, and most of the time, that coverage will be more in-depth than any ad. Writing press releases are tricky; since they’re targeted mostly to journalists, the focus, style and tone is different from the typical business document. The following tips will help you craft a clear, creative press release.

THE BASICS

Like any news story or announcement, a press release must be “spun” — that is, it must have a particular angle interesting to journalists and, subsequently, to readers. Sure, the opening of a new office might mean big things for your company, but it’s of little interest to the rest of the community if you don’t tell them why they should care. Consider the following elements of a good press release and incorporate them into your work:

RELEVANCE: This is the most basic concern you need to address; how is your news relevant to the publication’s demographic? Are you providing jobs or new services? Is a prominent community figure involved? Does it relate somehow to a recent hot topic? Always know your release’s relevance before writing.

TIMELINESS: A journalist will rarely pay attention to a release if it isn’t timely. Does your release relate specifically to a holiday or event? Did it happen recently or will it happen soon?

DISTINCTIVENESS: What makes your news unique? Is it something interesting, or different, enough that people outside your company or organization would want to read about it? Would you?

LACK OF COMPETITION: Think carefully about other news or events taking place at the time of your release. Are you competing with holiday news when your release isn’t at all holiday related? Will publications have bigger stories with which to concern themselves? If so, hold off on releasing your story until there’s a bigger gap in the news cycle.

THE FORMAT

How you write your press release is equally as important as the information you choose (or choose not) to include. Follow these steps when writing your press release, and keep them in mind as you create a personal template for future releases.

RELEASE DATE: This should be the first thing under your letterhead. Include the exact date if the material is restricted to a specific time, or use the words FOR IMMEDIATE RELEASE if time isn’t a factor.

HEADLINE: A strong headline will draw attention to your release, much like a strong headline draws attention to any news story. This should be one line only, in all caps and indicative of your release’s exact point.

LEAD PARAGRAPH: In three sentences or less, immediately summarize your story. This paragraph is often called a “nut graf” in the newspaper business — it tells the story in a nutshell.

BODY PARAGRAPH(S): The remaining paragraphs elaborate on your story and often include quotes from prominent people within the company or in your community. Keep the writing short and snappy, using familiar words and eliminating any clich

Blogging (short for “web logging”), born from the Internet age, is one of the newer venues for freelance writing. The Internet has generated a lot of news about the financial possibilities open to bloggers: an audience of potentially millions — along with possible corporate sponsorship, a byline, and infinite creative control — captures the imagination of many prospective bloggers, and makes blogging seem like an infinitely desirable, lucrative field.

The truth is it is much more difficult to become a successful freelance blogger. A good knowledge of marketing, web design, and being consistent are skills you need to make a living (or a comfortable extra income) from this new form of media.

The reason for this is the low barrier of entry. Anyone with access to web space can start a blog. Sites like Blogger, Livejournal and even MySpace offer free web space to anyone willing to sign up. This has resulted in millions of blogs in existence today, many of them literate, many of them wildly popular, and nearly all of them free to read and browse.

That variety of free content makes it difficult to charge for access to your writing, no matter how good it is. You could be the greatest expert on foreign policy or nutrition known to man, and few people would be willing to pay $5 — or $1, or one cent — to read a blog post by you, the expert, when there are thousands of semi-qualified (but bright and engaging) writers giving away similar material.

So your main sources of revenue are going to come from advertising and from whatever paid content you can fit into the site. Luckily, web advertising is becoming less dicey than it was a year ago. Google’s “AdSense” program is a good baseline for a page, providing targeted advertising based on your content and paying you, directly, per click-through (although the pay rate per click is low.) You can supplement that amount with other forms of web advertising, from the comparatively unobtrusive banner to pop-up animations that “float over” the text.

This brings us to the “double-edged sword” problem in web advertising. The most effective advertising is obtrusive advertising; that is, advertising that blocks valuable content until the user clicks on it either to make it disappear or to take you to a different website. However, obtrusive advertising also irritates your readers, which can lead to a lower reputation for your blog overall. On the Internet, reputation is the single best determinant of your web traffic. Using obtrusive advertising can significantly lower your traffic and make your blog that much less attractive to potential advertisers.

So you’ll need to find a happy medium between heavy advertising (and light traffic) and little to no advertising (and high traffic, but little revenue.) Luckily, the instant responsiveness of the Internet, along with the commenting features available on nearly all blogging software, make it easy to ask your readers about exactly what level of advertising they’d be willing to accept. Reader connectivity is one of the most important features of any good blog: not only does it allow you to fine-tune your blog over time, eliminating features that readers find irritating or off-putting, but it also allows you to develop personal connections with your readers, the kind of connections that build loyal audiences.

There are other ways to make money by blogging, such as the following:

1) It’s possible to sidestep advertising altogether by making some of your content unavailable, except to subscribers. For example, you might only keep your most recent five or six blog entries unlocked, and require a monthly subscription fee to read the rest of the archives;

2) Or you might keep your current posts and your entire regular archives active, but produce some longer or specialized entries or other content and charge a set fee for these;

3) You could even compile some of your best entries into a physical book, along with some new content, and offer it for sale. Even if all the entries are available online, you’d be surprised how many people are willing to pay to have something they can hold in their hands;

4) Additionally, you could go the Salon.com route — make all of your archives available to anyone willing to watch a short full-screen advertisement — or you could rely on readers’ willingness to support content that they find worthwhile by asking for donations outright.

Many prominent blogs and online content providers have done this and found themselves able to make rent and pay all of their bills every month on donations alone.

No matter how much advertising or subscription services your blog has, it’s all worthless if people don’t want to read you in the first place. And there are three simple rules to make your blog popular:

1) Write on something you care about

2) Write consistently and thoughtfully on a regular schedule (daily is best)

3) Read and comment on other blogs

People read blogs because they provide a source of information and analysis on topics that traditional media sources only cover sketchily and hastily, or don’t cover at all. Don’t try to figure out an ideal money-making blog topic and proceed from there. People care about blogs because blogs are about personal, in-depth viewpoints and thoughts.

If you can provide those to your audience regularly, and you can set up a minimally-intrusive but still worthwhile revenue system through advertising or subscriptions, there’s no reason why you can’t become a successful blogger.

A writing exercise that is helpful in learning a very specific style of writing is called Emulation. This is done to match the style of a specific author.

In essence, you create an entirely new passage using an existing passage as your guide.

For example if you wanted to try to write in the same manner as the Psalmist you might copy a passage of Scripture…

Shout for joy to the LORD, all the earth. Worship the LORD with gladness; come before him with joyful songs. Know that the LORD is God. It is he who made us, and we are his; we are his people, the sheep of his pasture. Enter his gates with thanksgiving and his courts with praise; give thanks to him and praise his name. For the LORD is good and his love endures forever; his faithfulness continues through all generations.

This would be an emulation example…

Lift your voice to the Lord, everyone. Sing to the Lord with triumph; come to His throne with humility. There is none like our God. It is He who sustains us, and He knows us; we follow Him as the least in His Kingdom. Gratitude arrives before us as we proclaim His greatness; show honor by singing praise because the Lord is awesome and His love does not diminish, He will be faithful to your grandchildren’s grandchildren. (Modeled after the Psalmist in Psalm 100).

While this may not be a perfect example, the idea remains intact; stay as close to the form and function of the passage you are emulating as possible so anyone familiar with the work will quickly recognize the similarities.

This is an exercise that is easy in concept, but somewhat difficult in execution. In a perfect emulation you would replace every word with another word. In a perfect emulation a noun is replaced with a noun and an adjective with an adjective and so on.

Emulation teaches you to creatively rewrite and reexamine the mechanics of what was written. In my emulation sample, I used a thought for thought emulation style, not word for word. Emulation doesn’t need to be about the same topic either; it simply needs to match up with the literary style of the original author.

If you are a looking for a writing exercise that is a challenge and remains a great learning tool, consider the use of emulation as a means of discovering more about the structure the author used and, secondarily, how you respond to that structure today.

People never change. Nor do their basic desires. They’ve existed for thousands of years and will continue to exist for thousands more.

Names of people will change. Technology will change. People’s desires won’t &ndash their desires are hard-wired into our DNA.

That’s good for you &ndash as an author. By knowing what people want, you can profit from their desires. And since their desires are predictable, your ability to make money from your book ideas just got a lot more profitable, as well.

So, you must be wondering what do people want to read.

The top three general desires revolve around: Food, Love, and Money.

There will ALWAYS be a market for new cookbooks, new books on love, and new books on ways to make money. Guaranteed!

This will never change. Ever.

So if you have an idea that fits in one of those categories - you are well on your way to celebrity status. It doesn’t have to be an original thought on the subject. It can just be a new spin on an existing topic.

NOTE: People do not buy books because they are bargains. They buy them because they have some hope that they will find something &ndash not matter how small &ndash that will positively add value to their lives.

What else are people interested in reading about…

* Security

* Sex

* Power

* Immortality

* Happiness

* Safety

* Health

* Recognition

Some more generalized topics would be things like:

To attract the opposite sex.

To keep their possessions.

To have more fun.

To satisfy curiosity.

To protect their family.

To be in style.

To have beautiful possessions.

To quench their appetite.

To emulate others.

To avoid trouble.

To avoid criticism.

To be an individual.

To protect their reputation.

To grab opportunities.

To make work easier.

When you brainstorm ideas for your book, keep these customer desires in mind.

NOTE: Although it is good to focus your topic, you should try to keep it in a general category that will be wanted by a larger section of the population.

For example: You don’t want to write a book just about “Love” because it’s far TOO general of a topic. But you also don’t want to focus your topic so much it becomes something like “Love between 20 &ndash 24 year olds in Northwest California.”

Yes, I know that was an exaggerated example and you’d never go that targeted but you get my meaning.

Maybe you could write something like “How to be a 20-something in Love.” More targeted than just LOVE but still part of a large group of people who would be interested.

NOTE: Go with a subject you’re already passionate about.

Don’t make this process harder than it has to be. If you’re already passionate about gardening, cooking, investing, pet health, etc. then look in that area for the subject of your book.

#1) You will WANT to become a recognized expert in the field. Nothing worse than finding a topic that will make you money but you’re embarrassed to be associate with.

I did some research and found a hot topic that could have made me thousands literally overnight… but then I realized I didn’t really want my name associated with that topic. Money is important but if you write your book about a topic you’re excited about and you become a recognized expert &ndash achieving celebrity status &ndash you will have SO much more than just money in the bank.

#2) Working on your project will seem like anything but work. When I chose a subject specifically because I think it will make money &ndash I’m less than happy to do the writing. When it’s about something I enjoy then I can’t wait to write and don’t want to stop. I’ve worked until the early hours of the morning because I just lost track of time.

Find something that really gets you excited!

Writers are an interesting breed of humanity &ndash they can make us feel joy, sadness, anger and empathy. Sometimes they can cause us to feel all these emotions simultaneously.

There are certainly more lucrative methods of gaining an income, yet everyday thousands of individuals will sit down at their keyboard pounding out a story that may never actually be published.

There is a creative energy required to create a meaningful story. It is hard to invest that energy into a story if there is a feeling the story has no chance of success, yet writers will do so.

What motivates a writer to spend their time and talents on something that may bear little fruit?

The answer is found in a quote from author Isaac Asimov, “I write for the same reason I breathe — because if I didn’t, I would die.”

For many writers the reason stems from the fact they have a story in their mind that won’t leave them alone until the story is drained onto the written page only to be replaced by a new story that requires telling. The story might be for the author alone or it might be for a larger audience.

Many writers are not in the market to be famous, they simply agree with the sentiments of Fran

Those who venture into fiction writing often fall prey to certain avoidable, yet highly normal faux pau’s with their first book.

Many of these novels are grand experiments. Often chapters unfold without advance direction or character notebook, sometimes there is a multitude of point of view shifts and there is often a desire to try to pack as much into the story as possible.

One of the key difficulties for new novelists is to track down inconsistencies in their work. For instance if you mention that your character grew up in Ohio it is bad form to mention Chicago as their hometown later in the novel. This can be a somewhat innocuous detail in the book and most people will probably missed it, but the inconsistency is there nonetheless and may detract from the flow of the story is the reader questions the veracity of the claim.

Most authors believe that because the work is fictional the details are less important, but as an author you are creating an entire world for your readers and that world has to become as real as the world in which they live. Since novels have a unique escapist quality to them the last thing you want is to shut down your reader’s link to the book because they are stumbling over inconsistencies.

Another point where first time novelists get into trouble is the addition of gratuitous violence or other points of gratuity. The author often wrongly believes that if they can shock the reader it will cause the book to be more memorable for the reader.

Many readers simply see this as a means to mask a weak storyline. This is not to say that there is no place for violence in a novel, but it must be in context of a superior storyline - not as a means of increasing the chances that your reader will recommend the book to their friends.

Most readers see gratuitous elements in a novel for what they really are and this knowledge provides an instant ‘turn-off’ factor. If you have someone who is willing to read through your manuscript ask him or her to check for anything they consider gratuitous and any inconsistencies they may encounter.

Avoiding a couple of significant potholes on the road to publishing your first novel will provide an advantage with both publisher and reader alike.

One must be drenched in words, literally soaked in them, to have the right ones form themselves into the proper pattern at the right moment. - Hart Crane

Some of the best advice for writers in the 21st century comes from those who have seen their successes and offer advice from their own experience. Let’s draw from that brain trust.

On Writing Well

Show don’t tell. - Henry James

Don’t say the old lady screamed — bring her on and let her scream. - Mark Twain

Cut out all those exclamation marks. An exclamation mark is like laughing at your own joke. - F. Scott Fitzgerald

First drafts are for learning what your novel or story is about. - Bernard Malamud

Usually, when people get to the end of a chapter, they close the book and go to sleep. I deliberately write a book so when the reader gets to the end of the chapter, he or she must turn one more page. When people tell me I’ve kept them up all night, I feel like I’ve succeeded. - Sidney Sheldon

Don’t mistake a good setup for a satisfying conclusion — many beginning writers end their stories when the real story is just ready to begin. - Stanley Schmidt

On Inspiration

Nighttime is really the best time to work. All the ideas are there to be yours because everyone else is asleep. - Catherine O’Hara

I know writers who write only when inspiration comes. How would Isaac Stern play if he played the violin only when he felt like it? He would be lousy. - Madeleine L’Engle

If you wait for inspiration, you’re not a writer, but a waiter. - Anonymous

You can’t wait for inspiration. You have to go after it with a club. - Jack London

The best way to become a successful writer is to read good writing, remember it, and then forget where you remember it from. - Gene Fowler

Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write. - William Faulkner

The best time for planning a book is while you’re doing the dishes. - Agatha Christie

So this is always the key: you have to write the book you love, the book that’s alive in your heart. That’s the one you have to write. - Lurleen McDaniel

In the second part in this series we will look at a few words of wisdom from authors regarding writer’s Block, motivation and editing skills.