Essay Online

One of the most thrilling moments for an author is when they are invited to participate in a book signing. This is often the stamp of approval many writers need, especially with their first book.

Most bookstores see a book signing as a means of increasing foot traffic and promoting a sense of connectedness with the writing community. Most bookstore owners are open to the idea of providing time, space and promotion for a book signing.

From a writers perspective this should be a gold mine in promotion. Bookstore owners will often post notices announcing the book signing; many will also provide announcements in regional newspapers that are designed to promote the book signing.

Bring comfortable shoes and your favorite pen. Then enjoy your moment in the sun.

However, unless you are a well-established author there are a few things that you should not expect from a book signing.

A waiting line.

The sale of a significant amount of books.

Writer’s cramp.

The truth is a book signing will likely result in a few friends, family and an assortment of curious others who have come to have you personally sign their purchased copy of the book.

So, if that’s all there is to it, why do it?

Well, primarily because as a writer you should consider yourself a ‘word farmer’. What I mean by that is a book signing can be a wonderful time to visit with the general public about your book, its subject matter and why you chose to write the book and be willing to wait to see the seed sprout.

In many cases, positive contacts with those who do not purchase your book may ultimately find these patrons returning to purchase the book at a later date.

A book signing isn’t about ‘hawking your wares’ it is about good will and being an ambassador for the craft of writing.

If you have been invited to participate in a book signing do so with good grace and with an eye toward the long-term goals you have in writing. A book signing is simply one small step toward your ultimate destination, enjoy the step, but don’t make too much fuss over it.

There is some form of ego in every writer, but a book signing isn’t a good place to don a prima donna persona. Remember the people who come to see you want to leave with something positive to consider - not an author to avoid.

One of the most effective ways to present your work to prospective clients is by having an online presence. As the world shrinks through the use of the worldwide web, you will find clients on an international basis may be interested in your work and in your ability to work for them.

First Step

By creating a website you have the opportunity to place testimonials, pricing structure, examples and a list or services you provide.

Because most writers have problems with self-marketing it is important to remember you are not necessarily marketing yourself, you are marketing the time-honored skill of writing. In many cases this assists writers in understanding that they don’t need to be prideful they have been given a skill. Writer should be careful to make wise use of their skills for the mutual benefit of writer and client.

Blogging

The use of blogging has become a highly prized self-marketing tool. A blog will allow visitors to see you as a person and enjoy your personal approach to passing along information.

A blog can allow you to pass along services you can provide. You can also use a blog to pass along success stories and provide general examples of recent work you have accepted. You don’t want to be too specific and should keep client confidentiality uppermost in your thinking.

Discover Your Strengths

If you are especially gifted in one type of writing make sure you list it as a specialty service you can provide. Never stop learning and improve on even your greatest skills.

Improve Your Weaknesses

If you are weak in an area of writing you can do one of two things, 1) give up and tell clients you can’t do the work or, 2) learn the skills needed to become proficient in the skill.

Your clients don’t want to hear excuses, they want to perceive you as their go-to writer who can get things taken care of in a professional and timely manner.

Research

Never be afraid of research. In an indirect way research can be used as a marketing tool. This tool can provide information on writing styles and markets to pursue.

Final Word

A writer should never stop learning. Understanding the usefulness of self-marketing is a means of learning a skill that will allow you to write with confidence knowing the skills you possess are connecting with others and fulfilling a genuine need.

Freelance job sites are filled with work. If you want to work for pay today, it is possible that you can do so. You might even be able to write as many articles as you want to write.

“$1.00 Per Article - As Much Work As You Want”

Yes, you too could be on the road to a very lucrative career if you could write a few hundred articles a day.

Let’s see, if it takes me 45 minutes to write an article because I know something about the subject already then I could do 32 articles in a day - if I don’t sleep. It just might work if I can be guaranteed no interruption.

And at the end of a marathon day of writing I might have earned $1.33 per hour, which is well below the poverty level.

You many wonder who would possibly agree to work for these wages.

Most of these jobs go to either new freelance writers who don’t know any better or to writers from developing countries who find this wage to be better than what they may be capable of earning in their own country.

Many webmasters are willing to accept this work and either retool it or use it as is.

The problem for many website visitors is that the English often used is not “Americanized” English and is often filled with mistakes.

Reputable websites refuse to cut corners and are anxious to find qualified and dependable writers who can take care of their writing needs. In most cases websites are willing to pay well for a writer who can provide a good fit for their needs.

Some of the most experiences freelance writers can earn $250 or more per hour. However, in these cases it is important to note that they are full-time and have factored what they believe to be the actual number of hours per year they will actually be able to bill clients for their work and set their hourly fee accordingly.

The fee these writers receive from clients help offset those hours when they have no writing work.

Most freelance writers do have a day job and any writing they do for clients provides a supplemental income. In these cases clients find a lower price for the work, but may not find a delivery time that is as quick as a full-time freelancer.

For a client that plans well, this is rarely an issue. Most qualified freelancers find they have plenty of work and at a price that they set and can live with.