Posts Tagged ‘author’

5 Reasons Every Writer Needs a Web Site

December 28, 2009 - 10:29 pm

If you are serious about your writing, in fact even if you aren’t, you need a web site. Let me repeat that — every writer needs a web site!

If you don’t believe me then here are five very good reasons why:

1. Your web site can serve as your showcase and portfolio. It can include your biography, experience, and writing credits as well as copies of your work or better yet–links to your published work. So many queries today are done electronically and it much easier to simply include an url for editors or prospective clients to visit than to try to attach copies and/or a long list of urls on various locations.

2. Your web site can be your creative outlet. Perhaps your bread-and-butter writing is in the financial field but you really enjoy writing poetry or about fly fishing. Then you can publish those pieces on your web site to receive exposure or simply to reward yourself for a job well done. Who knows, you might even find yourself with some new paying assignments in these fields!

3. You can demonstrate your expertise in your particular field or fields by demonstrating the number of articles you have written in that area as well as any experience and/or education you may offer in this field. Listing your articles or putting a selection on your site will get your name linked with various key words surrounding that topic in the search engines.

4. For writers, your name is your brand and you need to continually have your name out there and furthermore you need to have it connected with your areas of expertise. The more articles and essays you have published on the web then the more times your name gets out there for readers, clients, and editors. Owning your own web site (deannamascle.com for example) is like owning your own billboard on the internet superhighway.

5. You can earn money with your own web site and your writing even without getting paid by publications. Place Pay-Per-Click ads on your site or sign up for some affiliate programs to advertise on your site. Depending on the size of your site and the traffic you attract this may become a major new source of income for you!

I hope I’ve convinced you that a web site can be an asset to your writing career, but I must warn you that web mastering can be very addictive to us creative types. Don’t let it overtake your writing time. Start out simple and build over time so you can work out a good balance between your writing and your webmaster chores.

How To Create A Winning Title For Your Book

December 8, 2009 - 9:45 pm

Mothers of newborn babies are used to being asked, “What’s your baby’s name?” As innocent as it may sound, the deeper question behind the question is: “Did you give any thought to your child’s name, or did you just pick something out of thin air?” I submit to you, that there are millions of babies around the world who will grow up with names that people won’t understand, with no meaning at all, names they themselves don’t like. Many of them will eventually apply for and legally change their name.

Think of your book as your “baby.” This is not to belittle the birthing process, because after almost losing both my wife and daughter during childbirth on November 26, 1983, I believe that nothing can really compare to it. However, there are some parallels. As your book is born in your heart and makes its way out of your womb, and you finally announce to the world that it is here, how will the name you give it affect how it is received by total strangers? Will they eagerly embrace it, or will they be “like a calf staring at a new gate?”

Every advertising guru I’ve studied talks about the importance of a good headline. Claude Hopkins states: The purpose of the headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, ‘Hey there, Bill Jones,’ to get the right person’s attention … What you have will interest certain people only, and for certain reasons. You care only

for those people. Then create a headline that will hail those people only.”

Jay Conrad Levinson said: Every guerrilla destined for marketing victories knows very well that if you have ten hours to spend creating a marketing weapon, you should spend nine of them creating the headline. It’s the first impression you make, often the only impression, and the rest of your marketing weapon will live or die by the quality of that headline.

Jay Abraham points out, “A headline is an ad for the ad. Its purpose should be to reach only those who are most qualified to be a prospect for your proposition.” There is very little difference between a headline for an ad and a book title. A standard clich

Business Writing Tips For Professionals

November 14, 2009 - 6:09 pm

Effective business writing skills can help you win that million dollar contract, earn a promotion, resolve a dispute, or generate a significant increase in new business leads. Poor business writing, on the other hand, can never be undone; it can cause you to lose business to your competition and even cost you your job. Here are 11 easy ways you can improve your business writing skills:

1. Before you write a word of copy, make sure you know who your target audience is and what specific result you’d like to achieve. If it’s an important business communication, take five minutes to visualize yourself in the shoes of the recipient and imagine what this person’s world is like.

What does their typical day look like? What are their unique needs, goals, and challenges? What problem is keeping them up at night? The more thought and research you invest in understanding your target audience and how you can help them, the more powerful and effective your business writing communications will become.

2. Avoid using your company acronyms and buzzwords. While they might seem cute and clever to you, it’s very annoying to a busy executive who has a pile of documents and proposals to read. Avoid using academic language like ‘ergo,’ ‘henceforth,’ or ‘so to speak,’ and as a general rule of thumb avoid use of technical jargon. Simplify big words: write use instead of utilize, send out instead of disseminate, fair instead of equitable, etc.

3. Use a strong, active voice instead of the impersonal, passive voice. “The meeting agenda could be discussed further” is passive. “Let’s discuss the meeting agenda” is active. Express confidence and decisiveness in your business communications. Instead of writing, “I intend to write a report on sales performance measures,” which comes across as weak and indecisive, write: “I’m currently writing a report on sales performance measures for completion on or before end of the second quarter.”

4. Write in a conversational tone instead of alienating your readers by being too formal and bureaucratic &ndash unless you’re writing to a bureaucrat or someone who prefers formality. Know your audience!

Even if you are writing a marketing communications piece that will be read by several thousand potential readers, make your writing as inviting and personal as possible. You can accomplish this feat by writing to one specific person who you can visualize as an ideal customer. Pretend you are sitting down with this person in a bar and having a casual conversation. Write your piece with this one person in mind and you will positively engage thousands of readers who will feel that you are writing directly to them!

5. Replace hyperbole with solid facts and reputable testimonials. Phrases like, “We’re #1,” “We’re the leader in our field,” or “We provide the best service,” aren’t going to get you anywhere. Instead, use a fact such as stating that the President of a leading association ranked your company with the highest quality score out of 500 certified companies.

6. Convert product features into benefits. Mentioning that you provide automated billing or an automatic domain name renewal service does not engage your customer emotionally. Here’s an example of benefit oriented copy: “Our automatic domain name renewal service will provide you with the added security and comfort of knowing that your domain names will never be hijacked by your competitors while freeing up your administrative time to focus on growing your business.”

7. Don’t rely on editing all your important business documents from your computer desktop. Print out your document and read it out loud. If you encounter any awkwardness in speech it means you need to re-write your piece to make it more conversational and flow better.

By reading your document out loud, you will also be able to spot typos and errors that your computer spelling and grammar check program might not have detected. As an example, you might have written ‘echo friendly’ when you really meant ‘eco friendly.’

8. In writing a business letter or business proposal, it is vitally important to write from your customer’s perspective and what will interest them. Start off by writing about how great your customer’s company is and what specific attributes you like about the company instead of bragging about how great your company is. Too much use of “I,” “me,” or “our company” is a sure sign of ego getting in the way of business. Make sure to generously use “You” and “Your” in your business copy if you want to make more sales.

9. Business writing is very different from writing poetry or literature. Don’t meander or get carried away with flowery language. Write the most important point you want to make in the first sentence. If you are writing a sales letter, you can significantly increase sales by simply including a powerful P.S. at the end of the letter that summarizes the main point in a fresh way, creates a sense of urgency, or adds further credibility. Here’s a powerful example: “P.S. I’ve been invited to speak at your association’s annual conference this coming Friday and hope to see you there.”

10. Be clear, concise, and to the point. Don’t assume readers will know what to do. Guide them by including a specific call to action: “click on the link to get your special report” or “call me to set up a no-cost 15 minute consultation.”

11. Use word pictures to get your point across. Can you imagine the thrill and excitement of driving a rocket-fast, cobalt blue Porsche 911 Turbo as it whisks you to your desired destination? A well-written article or report can be like that Porsche and generate a ton of new business in half the time with more fun! After all, what’s more exciting, cold-calling prospects or having them call you? (If writing is a challenge, consider hiring a professional).

The Secret To Writing Success

October 19, 2009 - 2:23 pm

I have a friend who has enjoyed a long successful career as a published novelist. More than once we took part in the same panel at a writer’s conference. Whenever it came time to field questions from the audience I came to expect — actually anticipate — that some bright-eyed, eager novice would direct a particular question at my friend. It wasn’t so much the question that I anticipated as her answer.

The question would always be some variation of “What is the secret to your success?” We all knew it would happen and we would always sit back and let my friend handle it. Not only because she was the most successful among us, but because she had the best answer.

My friend would always play to the audience. She’d lean forward conspiratorially, check to make sure the doors were closed, and swear the audience to secrecy. Then she’d repeat the question and pause for a few dramatic heartbeats and answer: “The BIC Method!”

Those of us in on the secret would begin to grin at this point, but it wasn’t until she explained the BIC method that the other writers would get the joke. You see BIC stands very simply for Butt In Chair.

Yes, her writing success is that simple. Placing her bottom on the chair in front of her computer and writing every day — whether or not she was in the mood, whether or not she was motivated, whether or not she was inspired, and whether or not she had a paid writing gig.

Regular writing improves the quality of your writing by giving you the chance to hone your skills and experiment with new methods. Writing regularly also generates greater quantity — in two ways. First, obviously simply disciplining yourself to generate two or four or ten pages a day will quickly add up in quantity, but the more disciplined you become about this regular production the easier it will be to achieve your minimum and you can keep step up your daily goal accordingly.

Improving the quality of your writing and generating more writing projects gives you that much more to market to the reading and publishing public and therefore increases your chances of writing success.

It really is that simple and it really isn’t a secret. Most successful writers know the BIC method is key to their success.

Of course some of those eager-beaver beginners don’t want to believe in the BIC method because it actually involves work and discipline. They’d rather believe it was as simple as dreaming up a catchy pseudonym. But if you have become a writer because you love it then the BIC method is the best possible news. Simply keep on doing what you love and you can make your dreams come true.

How to write a book very quickly

October 15, 2009 - 2:35 pm

Have an idea!

If you can’t think of an idea for a book or other product, get some help by asking contacts, colleagues or clients. Failing that, get some brainstorming software such as Mind Manager. If none of that helps - go for a long walk, forget everything and let your subconscious get to work.

Think

Once you have an idea, just let it mull over in your mind. Jot down associated ideas and thoughts. Produce a mind map, if that’s your thing, or a list of ideas and thoughts related to your original product concept. Always have a notebook with you so you can jot down ideas as they strike you. That means keeping the notepad by your bed so if you wake in the middle of the night you can record the idea and go back to sleep!

Set up an ideas bank

Get a folder or a concertina folder that is divided into sections. Label each section for one of the themes your book or product will cover. Put your notes into each appropriate section of the folder. As you read newspapers and magazines, tear out any useful information and bung it in the appropriate section. As you browse web sites and see useful pieces of information, print them out and store them in your folder in the relevant place. Don’t judge what you collect; if you think it may be valuable, just collect it and file it.

Talk to people

Don’t keep your book idea a secret. Talk to anyone who you know who could help provide you with useful information. Interview relevant experts and chat with colleagues and contacts to collect extra material.

Produce an outline

Having written some notes, collected some background material and chatted to people you should now be able to come up with an outline for your product. At first, start with a broad outline of the main themes you will cover. These will make up your chapters. Now, take each theme and subdivide it into the particular points you want to make or things you want to discuss.

Write

You don’t have to start at the beginning. Choose any of the small parts of any chapter and write as much as you can about it. Don’t worry about the grammar, the spelling or the niceties of your literary style at this stage. Just write whatever comes to mind about the specific subject you have chosen. Once you’ve done that, select another part of your detailed outline and write about that. Let’s say you have 10 chapters each with five sections. That’s 50 sections you need to write. For a 30,000 word paperback of around 120 pages, that means you need around 600 words per section. By taking it a section at a time it is more manageable. If you only did one section per day, you’d have a complete book in only seven weeks.

Edit

Once you have your sections written, you’ll need to pull them together. You will also need to write some connecting paragraphs and sentences to make things flow.

Get some help

Having produced your first draft, get someone else to read through it and suggest changes. Do not be precious about your work. You are seeking their changes; you want them to change things. Otherwise your material will not be from a reader’s perspective, making it less attractive. Once your reader has suggested changes - make them! Then tidy up your work.

Get some more help

Now get someone else to edit your work. They need to go through it with a fine toothcomb, looking for inconsistencies, poor argument and lack of detail or clarity and so on. There are plenty of freelances who will do this from the Society for Editors and Proofreaders (.sfep.org.uk).

Check and re-check

You are on the home straight now! All you need to do is check the work of the proofreaders, make sure that your final text is correct. Stop thinking you could have written a different or better book. Just check this one is OK.

The secret to writing faster and with more focus — Writing in your sleep!

October 3, 2009 - 10:23 pm

One of the most powerful tools in my creative arsenal is what I call unconscious creativity.

No, I do not ask someone to brain me with a hammer and I don’t even need to be actually unconscious. This is when I simply allow my unconscious to do all the heavy lifting for me creatively. It is the use of this method that has allowed me to write quickly when working as a newspaper reporter and to generate several books while also working a demanding full-time job and going to school.

This method falls back on the age-old advice to “sleep on a problem”. Have you ever been worried about a decision or struggled to remember something important before bedtime only to wake up the next morning with the answer sharp and clear in your mind as if it was a gift from the gods? It is a gift of sort, but no outside agency delivered it to you. The answer was supplied to you by your greatest creative ally-your subconscious.

Unconscious creativity uses the power of the unconscious mind. The simplest technique is incubation, where after thinking about the challenge consciously for some time, it is put to one side and left for a while. Often a solution will pop into your mind unbidden, as your mind continues to work on the problem below your level of awareness.

The human brain is a beautiful, highly-functional instrument and yet we utilize so little of its power. Our unconscious does amazing things for us. It helps with our daily coordination needed for useful tasks such as walking, eating, breathing, driving. It stores memories for us, it keeps a check on those things that are truly important to us (our values), it reminds us what we believe. Most of the time it does these things (and a myriad more) without us even having to consciously think about it - that’s why it’s called the unconscious, by the way!

However, it does something even more wonderful: it is able to sift and sort vast quantities of data (things we have seen, heard, said, felt, smelt, tasted) and recognize patterns and generate ways of responding. It sometimes does this in wonderfully creative ways. We often overlook the potential of our unconscious mind and instead let it worry about such trivia as our dental hygienist’s name and whether or not we remembered to buy peanut butter. However, it doesn’t have to be that way. Using the unconscious as a creative tool is very simple.

Spend some time consciously thinking about your writing task or challenge. What are the parameters of the project? What are the special requirements? What ideas do you have already? What specific questions do you need to work on further? Sometimes even spending some time jotting down the ideas you have is a good idea. Don’t work on shaping or organizing them. Just record them on paper or computer file. You may not even need them later, but the process of recording them can be a helpful way to prepare your subconscious for its task.

Then forget about it! That’s right. Move on with your life and consciously think about something else. Revise another project. Read something for education or pleasure.

The incubation time varies according to your creative personality and of course the size of the project at hand. I’ve found a few days usually works best although even giving myself a few hours can be beneficial. Doing something physical is often helpful during the incubation period and sometimes this is the only time I really get my gardening or housework accomplished!

When I am working on a novel I allow my subconscious to work scene by scene through the book and often when I sit down at the computer I find the words just flow throw me as the scene plays itself in my head almost like a movie. I have heard of several authors who are able to program their dreams so they are literally writing in their sleep. Dreams can be as vivid as a painting, as resonant as music, and as symbolic as poetry. Using this method I can often write a scene a day (sometimes in less than an hour) which is fairly decent progress while simultaneously working full-time and maintaining a life.

While it is often frightening to think about trusting something as important as the writing project of your heart to your subconscious, it might help to remember that your brain is a muscle of sorts. Your unconscious mind controls many muscle functions for you all the time (try thinking about the way that you walk while you actually walk. I always trip when I think too much about the action of walking and yet I don’t trip when I’m not thinking about it.)

The same is true for great athletes. They talk about being in the zone. The zone is simply the place where they can act and react without consciously thinking about what needs to be done. The body and unconscious mind handle all the details. Thinking too hard can actually interfere with the zone and this is true of writing as well. Interestingly, a recent study of professional and amateur golfers showed that the amateur golfers had significantly more conscious activity when playing a shot than did the professionals. I would bet something similar would result if experienced and novice writers were studied.

So give unconscious creativity a try and see how far it takes you. Simply program your subconscious and then leave it alone to incubate for a while. It may take some time to find the method of tapping into your subconscious after your incubation period. For some freewriting or journaling serve to unlock the fruits of your unconscious labor. Usually, I sit myself down and begin the task at hand. It is often slow-going at first but I force myself forward and at some point my subconscious kicks in and the words start flowing and the keyboard starts clicking away.

Best of luck with your writing!

Overcoming Writer

September 25, 2009 - 1:42 pm

Writing information products (eBooks) is one of the most popular ways of starting an online business.

Why? Because the subject range is unlimited as is the angle or perspective you can bring to the subject. Plus, it costs nothing except your time to create it.

But it is not always trouble-free. How do you get started and how do you manage if you have never written a book before?

First, and most important - write about something you know. This allows you to keep the book flowing, give credibility and shows your readers you have some insight on the subject - and hence something to offer they may not have heard before.

Next, the hardest part of writing is - the first sentence. When you look at the whole project, it seems like an impossible task. You have to break it down into manageable tasks.

I like to use analogies; so think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain - Step by Step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds. And that day will come much sooner if you keep momentum and enthusiasm.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your ebook.

First, figure out your eBook’s working title. It’s not clear from your post if you have done this or not but it is vital. It gives you a focal point.

Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Would it make YOU read it?

As I said, titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader’s queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books.

For example, Remedies for Insomnia: Twenty Different Ways to Count Sheep. Or: Get off that Couch: Fifteen Exercise Plans to Whip You into Shape.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you’ve got your thesis statement fine-tuned, you’ve built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don’t, they don’t belong in your book. For example, your thesis statement could read: We’ve all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.

But if this is what you say, you must give twenty proven techniques else you lose credibility with your readers.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

* Does your book present useful information and is that information currently relevant?

* Will your book positively affect the lives of your readers?

* Is your book dynamic and will it keep the reader’s attention?

* Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your ebook.

Now, write out chapter headings. You might not end up using chapters but it will help break the task down into manageable stages that you can tackle one-by-one. Breaking the job into smaller tasks, or chapters, will make it easier.

Remember - like that mountain do it one step at a time.

Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Now, you seem to be specifically stuck at getting started. Here you need to think about you and your audience. What made YOU write the book and what do you want THEM to get out of it. You need to hook them early on and the best way to do this is to make them feel that you can answer their problems. After all, why did they buy the book? Make them feel they made the right decision and that you know what you are talking about.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

Taking all the above into consideration, you could have your eBook finished in no time at all and ready to promote via your website. You could be well on the way to an internet best-seller.

I just quit my last paying writing gig…and you should too!

September 21, 2009 - 9:58 am

I just quit my last paying writing gig…and you should too!

I just quit my last paying writing gig. Why? Because I make more money giving my writing away. Yes, that’s right. I make more money giving my writing away than I did selling my articles and columns. In fact I’m making more money writing part-time for free than I did in any of my full-time paid writing jobs and that includes advances and royalties from the publication of three novels. I have been writing professionally for two decades and I never thought I’d make more by writing for free but I am.

But that’s not even the best part — and I know you experienced writers will understand why this is better than money — I can write whatever I want. I pick my topic and my slant. If I want to be funny or irreverent then I can be funny or irreverent. If I want to melancholy or maudlin then I can be melancholy or maudlin. It just doesn’t matter because I’m writing to suit myself! I am my own boss and my own editor — and I’m making money off my writing.

How? I write for the internet. I have been doing so since 1999 and earning money during the entire time. I have written freelance and under contract for a number of internet publications and ventures as well as publishing my own work.

At first I considered my personal internet writing just something to satisfy my creative urge as I transitioned from full-time writing to full-time teaching, but then I noticed something curious — I was making money.

Today, after a lot of work and study I have discovered the right mix that works well for me — and I decided it just doesn’t pay to keep the writing contract any more. The time I used to satisfy the contract can be far more enjoyably and profitably spent writing on the internet.

What internet venues am I using?

~ Ezines and Newsletters

~ Blogs and RSS feeds

~ Web Sites

~ Articles

How do I make money with these efforts?

~ Selling advertising space in my ezines

~ Selling text links on my web sites and blogs

~ Posting pay-per-click ads on my web sites and blogs

~ Promoting affiliate programs on my web sites and blogs as well as in my ezines and newsletters

It really is not a difficult or complicated business model and one any competent writer, or anyone with the ability to string a decent sentence together, could replicate or modify to suit their purpose. I am a writer not a business person, but I know this is working for me and that it could work for you, too.

Now go out there and give your writing away!

How To Start Writing An Article

September 3, 2009 - 10:49 am

The hardest thing you’ll ever have to do is to ‘start’. When you want to travel, the hardest part is to just ‘go ahead and go’. But once you start, everything follows. The same goes with writing. I don’t know about you, but when I write, the first sentence in the article gets erased five times before one becomes permanent. But once you get through the first sentence, writing the whole article will be a breeze.

There are actually a lot of ways by which you could begin your article. You could start it with a quotation, a question, an anecdote, or you could go straight to the point. There is no exact formula for starting. You can start your article with any sentence, as long as it suits your purpose.

What’s the Purpose of the Article?

So think about why you’re writing that article. What is your purpose? Is it to entertain, to inspire, to persuade, or simply to inform? If you want to entertain, then a funny anecdote might do well. If you want to inspire, then a famous quote may do. If you want to persuade, then maybe you could start with a question. If you want to inform, then you could go straight to the point.

Let me give you a concrete example. Let’s say that your aim is to persuade people to buy your product. I mentioned that if you want to persuade, starting the article with a question might do the trick. Let’s say that your product is a water bed. Maybe you could start your article with a question like, “Have you ever had a night when you couldn’t sleep because of your lumpy mattress?” or “When was the last time you had a good night’s sleep?” This is a good strategy because you’re automatically creating a bond with your reader. If your reader answers “yes” to your question, he will be able to relate, and if he is able to relate, then he will be interested.

The First Line

But asking a question isn’t the only way to start an article. If you can make it work, then an anecdote might be perfect for your article. Maybe you could tell a story about a friend of yours who didn’t want to buy the bed at first but was persuaded to do so after a bit of prodding. And then give them a punch line. It has to be funny, or at the very least, unexpected. Maybe you could end your anecdote by saying that your friend went to your office, fuming. He kept on glaring at you so you asked him what was wrong. And then he answered, “I got into trouble at work because of your bed”. And so you ask him why and he answers that he woke up late because the bed was so comfortable. You’ll have showcased how comfortable your bed is and entertained your readers at the same time.

Again, there’s no exact formula for starting to write an article, just let your imagination run wild.

Working With Major Publishing Houses

August 25, 2009 - 8:49 am

Publishing a book is one of the best ways to build credibility and gain exposure. Not only can it position you as an expert in your field but it could also open the door to entirely new opportunities just because you are now an author. Indeed, almost any author will tell you the best thing they ever did was publish their first book.

There are three primary options for getting your book published. The easiest way is to self-publish the book yourself, meaning you complete the work and send it to a printer. Done. The second option is to use an independent publisher. These are legitimate publishers but they’re smaller than the big boys and tend to specialize in one area or another. The last option is the most ambitious and it involves the industry majors like Penguin and Random House.

Any aspiring author would prefer to get their book published by a major publishing house. It gives you far more credibility and enhances your chances of selling the book once it’s on retail shelves. But getting one of the big publishers to publish your book is no easy task. There are a number of things you need to keep in mind before you even get started.

Most importantly, the big publishing houses only work with proven authors. That means it’s extremely difficult to get them to work with you on your first book. They want to know you’ve successfully sold books before. And if it’s your first book, you better have an impressive platform and an audience you can easily tap into to promote sales. Bottom line; they don’t really care what your book is about. Their top priority is your ability to sell it.

The big publishers generally don’t deal directly with the author anyway. They prefer to deal through Literary Agents. These are basically screeners who receive hundreds of book proposals each month and sift through them looking for those with real potential. Getting a Literary Agent is step one if you hope to get your book published by one of the big publishing houses.

A great way to find Literary Agents is to go to a book store and find books similar to the one you’d like to write. Then look at the acknowledgments. In most cases, the authors will thank their agents in that section and you can simply make note of their names and then look them up on Google. Then contact them and see if they’re accepting new proposals.

Book proposals for the big publishing houses are generally quite large. It’s not unusual for the proposal to be 100 pages long. In fact, you’re almost better off writing the entire book ahead of time and then putting the proposal together afterwards. You’ll end up including a sample chapter in the proposal anyway and there are plenty of other things it should include. You can find more information about what needs to be included by doing a Google search for book proposal.

Getting your first book published by one of the industry majors is difficult but it’s not impossible. Do your research on the front end and learn how the system works. That will be your greatest asset when starting the process. You can find a lot more tips and tricks for getting books published on my website and I hope you take advantage of the free information available there.