Essay Online

Nine Characteristics That May Surprise You.

In writing “The Making of a Bestseller: Success Stories From Authors and the Editors, Agents and Behind Them,” (Dearborn Trade, 2005), we wanted to find out what separates the publishing industry elite, the bestselling authors, from all the thousands and thousands of writers who aspire to someday make the bestseller lists. We interviewed 24 of today’s most popular authors, some of whom have endured on the bestseller lists for decades. As a group, these authors have sold more than half a billion books. It turns out that writing talent is not the only separating factor; in fact it may not even be the most important factor.

Find out what you as a writer may have in common with bestselling authors like Nicholas Sparks, Catherine Coulter and Susan Elizabeth Phillips and what you can learn from them.

1. Perseverance Is Key

Nearly all bestselling authors faced the same struggles early in their careers that less successful, even unpublished authors, face. Immediate success is rare. One distinction of bestselling authors is that they do not get as discouraged by lack of early success. They persevere. Their desire to succeed is enormous. Bestselling authors often have to demonstrate the patience and stamina to write a number of books before achieving notable success.

2. They Write, And Write And Write

The productivity, the writing output, of bestselling authors is much greater than the average writer’s. They have the discipline to get up each day and produce high quality work. They don’t wait for the muse to tap them on the shoulder. Some authors’ literary production is phenomenal, such as Catherine Coulter, who wrote “Point Blank,” she has produced over fifty bestsellers so far in her career.

3. They Like To Write And Write And Write

They would rather write than do anything else. It’s not just that successful authors are more disciplined, though that is part of it; they simply enjoy writing more than other writers do. Many aspiring authors enjoy the idea of writing, not the hard work itself. Bestselling authors seem to thrive on the hard work, and they work much harder than we might suppose. Iris Johansen, author of “Countdown,” writes two books a year, not because she has to but because she couldn’t not do it. Writing is her passion.

4. Promotion Is Constant

Bestselling authors never stop promoting their books, no matter how successful they get. Many still market at the grass roots level, not just through national TV or radio interviews. They take the time to visit and meet individual bookstore managers at both chain stores and independents. They never relax and believe they have “made it.” After ten bestsellers, including “The Notebook,” Nicholas Sparks still tours with every new book.

5. Marketing Is Critical

Even if they have never taken a business course in college, they have an innate sense of marketing concepts such as brand building and product differentiation. They closely watch trends in the literary marketplace. They understand what it is about their books that readers respond favorably to. They take a strategic approach to their careers and they realize that much more goes into being a successful author than the writing itself. Carly Phillips big break came when Kelly Ripa recommended “The Bachelor” on The Kelly & Regis show. It wasn’t just luck that landed her the recommendation, but a concerted effort on her part and her publicist’s part.

6. Fans Are An Important Asset

Bestselling authors listen closely to what their readers say, and try very hard to meet or exceed their fans’ expectations, but they do not necessarily pay close attention to what reviewers or book critics say. They don’t even necessarily expect good reviews. Word of mouth support from readers and booksellers is more important to them than reviews. Linda Fairstein, the author of “Entombed” and the Alexandra Cooper series, loves book signings. At her level of success she doesn’t have to do them but she loves talking to her readers.

7. The More Success The More Pressure

Bestselling authors face more pressure as they get more successful. As they rise to the top, there are increasing demands on their time. Top authors lead three very different lives. First, the quiet, solitary scholarly life of being a writer. Then participating in the team effort within the publishing house to make the book the best book it can be. This involves learning how to take advice from and collaborate with the professionals within the publishing house. Finally, the author must participate in the very public life of trying to sell books to the mass audience. They have to master all three lives if they intend to continue to achieve bestseller status. Susan Elizabeth Phillips worked for a month without a day off when “Ain’t She Sweet” was released.

8. They’re Grateful

Bestselling authors are keenly aware how fortunate they are to have arrived at the top of their profession. They sincerely appreciate their loyal readers. They recognize that they have been chosen to receive a strikingly rare, special distinction by a bustling, competitive marketplace. The success, fame and financial rewards that have come to them are often beyond the most extravagant dreams they had when they first sat down to write a book. Christopher Paolini credits the support of the teachers, librarians, booksellers and fans, for the success of his first book, “Eragon”.

9. There Is No Single Profile For A Bestselling Author

Bestselling authors are seldom the top graduates from prestigious university writing programs. Writing may have been a second or third career for them, and the publishing industry values authors who bring life experience to their work, in fiction or nonfiction. Bestselling authors span all age groups, many different professions and varied educational backgrounds. There is no single profile for what a bestselling author looks like.

Content writer’s main aim is to create a new written piece which is original, simple, engrossing and also to the point. One should always keep this in mind that content writing generally involves thought, research, subbing and editing. Half of your battle is won if the client or visitor likes your writing and also provides him certain benefits he or she is looking for. That’s why it is said that content writing should be done in keeping the target audience in mind. How does that happen? There are a few simple steps to it. Let’s get started.

A- Try to think from the visitor’s point of view. Means understand, listen, think and learn. Before writing give a deep insight to the client’s requirements. This gives you the chance of knowing what client wants to look in the writing. And in any case you’re unsure of the client’s brief and specifications then simply inquire and ask him till your mind is clear of any doubts. Never forget that the content is aimed to target audience and if you can do that, you have delivered the goods.

B- Before getting onto writing, just do some search and research. If you’re unsure about the topic then hunt for some information and its related areas. But prior to that ask the client for useful link to develop content rather then spending time creating something that is not even close to the clients agenda.

C- Content writers should always keep in mind that normal content writing is completely different from SEO content writing. SEO content writing is strategically placed to optimize the search engine rankings of the written pages. That’s why write a foolproof, striking, attention-grabbing content along with the proper keyword placement.

D- SEO content writer must realize that he is targeting the audience as well as the search engine. And his content can either make or break the client’s agenda. Thus, it becomes necessary for the content writer to work in tandem with the business goals of the client.

Content writer must endeavor hard to achieve and maintain high standards in his SEO content writing. He should write and provide a creative, business oriented, keyword centric copy.

Blogging (short for “web logging”), born from the Internet age, is one of the newer venues for freelance writing. The Internet has generated a lot of news about the financial possibilities open to bloggers: an audience of potentially millions — along with possible corporate sponsorship, a byline, and infinite creative control — captures the imagination of many prospective bloggers, and makes blogging seem like an infinitely desirable, lucrative field.

The truth is it is much more difficult to become a successful freelance blogger. A good knowledge of marketing, web design, and being consistent are skills you need to make a living (or a comfortable extra income) from this new form of media.

The reason for this is the low barrier of entry. Anyone with access to web space can start a blog. Sites like Blogger, Livejournal and even MySpace offer free web space to anyone willing to sign up. This has resulted in millions of blogs in existence today, many of them literate, many of them wildly popular, and nearly all of them free to read and browse.

That variety of free content makes it difficult to charge for access to your writing, no matter how good it is. You could be the greatest expert on foreign policy or nutrition known to man, and few people would be willing to pay $5 — or $1, or one cent — to read a blog post by you, the expert, when there are thousands of semi-qualified (but bright and engaging) writers giving away similar material.

So your main sources of revenue are going to come from advertising and from whatever paid content you can fit into the site. Luckily, web advertising is becoming less dicey than it was a year ago. Google’s “AdSense” program is a good baseline for a page, providing targeted advertising based on your content and paying you, directly, per click-through (although the pay rate per click is low.) You can supplement that amount with other forms of web advertising, from the comparatively unobtrusive banner to pop-up animations that “float over” the text.

This brings us to the “double-edged sword” problem in web advertising. The most effective advertising is obtrusive advertising; that is, advertising that blocks valuable content until the user clicks on it either to make it disappear or to take you to a different website. However, obtrusive advertising also irritates your readers, which can lead to a lower reputation for your blog overall. On the Internet, reputation is the single best determinant of your web traffic. Using obtrusive advertising can significantly lower your traffic and make your blog that much less attractive to potential advertisers.

So you’ll need to find a happy medium between heavy advertising (and light traffic) and little to no advertising (and high traffic, but little revenue.) Luckily, the instant responsiveness of the Internet, along with the commenting features available on nearly all blogging software, make it easy to ask your readers about exactly what level of advertising they’d be willing to accept. Reader connectivity is one of the most important features of any good blog: not only does it allow you to fine-tune your blog over time, eliminating features that readers find irritating or off-putting, but it also allows you to develop personal connections with your readers, the kind of connections that build loyal audiences.

There are other ways to make money by blogging, such as the following:

1) It’s possible to sidestep advertising altogether by making some of your content unavailable, except to subscribers. For example, you might only keep your most recent five or six blog entries unlocked, and require a monthly subscription fee to read the rest of the archives;

2) Or you might keep your current posts and your entire regular archives active, but produce some longer or specialized entries or other content and charge a set fee for these;

3) You could even compile some of your best entries into a physical book, along with some new content, and offer it for sale. Even if all the entries are available online, you’d be surprised how many people are willing to pay to have something they can hold in their hands;

4) Additionally, you could go the Salon.com route — make all of your archives available to anyone willing to watch a short full-screen advertisement — or you could rely on readers’ willingness to support content that they find worthwhile by asking for donations outright.

Many prominent blogs and online content providers have done this and found themselves able to make rent and pay all of their bills every month on donations alone.

No matter how much advertising or subscription services your blog has, it’s all worthless if people don’t want to read you in the first place. And there are three simple rules to make your blog popular:

1) Write on something you care about

2) Write consistently and thoughtfully on a regular schedule (daily is best)

3) Read and comment on other blogs

People read blogs because they provide a source of information and analysis on topics that traditional media sources only cover sketchily and hastily, or don’t cover at all. Don’t try to figure out an ideal money-making blog topic and proceed from there. People care about blogs because blogs are about personal, in-depth viewpoints and thoughts.

If you can provide those to your audience regularly, and you can set up a minimally-intrusive but still worthwhile revenue system through advertising or subscriptions, there’s no reason why you can’t become a successful blogger.

As a successful author interested in building a business off your book, you must understand the difference between features and benefits. Features are tangible and benefits are intangible.

Features describe what a product is or has based on physical/tangible characteristics. On the other hand, benefits are feeling oriented.

Remember that the reason that people come to the Internet is because they have wants and desires and want to be satisfied. This is the *sole* reason that people come to the Internet. The key for you is to market to people’s problems and present yourself as the only credible solution.

Once you know your market’s problems, you will create a list of benefits that they will experience from dealing with you. You want to distill this list of benefits down to their very essence, which gives you your key benefit. You do this by playing the Which Means What? game with yourself (choose a benefit and ask yourself Which means what? to get down to the base benefit)

Your assignment is to record all the features and benefits that your product will provide to your target audience.

What is the difference between Features and Benefits? Here are some Definitions to help!

Definitions

Feature = What a product IS or HAS

Advantage = What your product DOES

Benefit = How your product HELPS you

Example

Let’s look at the example of a pen. Let’s say you design a new fangled pen using a proprietary ink formula that you have developed.

Feature: Has non-blotching ink

Advantage: Won’t leave blotches of ink and hence smudge marks on a page

Benefit: Saves you the frustration of making a mess by smudging blotches of ink. Saves you the frustration of trying to get your ink to flow properly. (Which means what?) Saves you money since you don’t have to purchase pens as often.

You are now going to create a Benefits vs. Features comparison for your book.

An Exercise:

List every possible feature and benefit that your product offers your target group. Make sure that includes everyone. The key with successful marketing is to focus on the benefits, especially those that make you different in the market place, while meeting your market’s needs.

Remember, the most successful marketers in the world sell feelings. This is because they know the secret to making money from other people: People buy based on the emotional experience it creates for them and then justify their purchase rationally.

Position all the benefits of what your book, product or service does for someone. Then distill the key benefits that you offer the market place.

When you discuss your benefits use lots of subheads and bullets in the copy that you use in order to position them powerfully.

In fact, if you can get testimonials from people you have helped, have them list all of the problems you have helped them resolve and them look at the benefits of solving each of those. Have those writing testimonials for you key on the problems and the corollary benefits.

This is the best way of selling feelings. Focus on the benefits of your book, product and service and let others tell stories about how you solved their specific problems.

Every writer can benefit from a study of the effectiveness of their individual writing process. You can write more and you can write better by making some adjustments in your writing strategy.

Recently one of my writer friends complained about their declining word output.

“I spend more time at the computer than I ever did before and I’m just not producing like I used to,” she griped.

After spending a day in writing conferences coaching my struggling novice writers, my response came without conscious thought on my part: “Tell me about your writing process.”

“My what?” She asked.

Ah-ha!

I regularly coach my beginning writers about how to develop their own personal writing strategy or process and as a teacher of writing I think about mine quite often, but the more I thought about it the more I realized that experienced, professional writers rarely spend time talking about this critical element.

What a mistake!

It is easy to understand why. Many of us are simply too busy writing to think too much about the actual process. We have deadlines to meet, assignments to pursue, and pitches to create. When we do spend time with other writers our interactions typically fall into three categories–seeking admiration for our success, input for our end product, or escape from writing.

Many writers also take their writing process for granted and simply follow the old adage–if it ain’t broke, don’t fix it. But what happens when it does break down as it did with my friend? If you don’t understand your own writing process then you can’t fix it. And just like many of the machines in your life, regular maintenance checks just might prevent a major breakdown in the future.

My friend’s problem was easily identified and solved once we actually studied her writing process and writing life. Yes she was spending more time in front of the computer but she had lost a big chunk of her prewriting time due to changes in her home life. Once she understood that problem she was able to make adjustments to her schedule and she is seeing her daily word count rising back to her old levels.

So how is your writing process?

Many writers shy away from the term as it brings back fearful memories of a rigid structure forced on them in school. That is not what I want to talk about at all. Frankly, I always teach my students that there is no such as thing as the writing process.

Don’t get me wrong. I believe we each have our own individual writing process, I just don’t believe in the one-size-fits-all type strategy that many writers were force-fed. Just think about it. How could there be just one writing process–every writer I know is an individual with various strengths and weaknesses and personality traits. Every writer is wired differently from every other writer. That is one of the things that makes reading such a pleasure. It follows very logically then that every writing process should differ just as every writer differs.

Having said that I should point out that although the actual shape and form of each writing process is individual to the unique writer there are certain constants:

~ Generating ideas and choosing a focus

~ Organizing those ideas

~ Writing

~ Revising

~ Editing

The amount of time you spend on each stage of the writing process varies according to the writer and the task and this is especially true for me. Many writing tasks are so familiar to me that I spend very little time choosing a focus or organizing my ideas so I can leap write into writing. On the other hand I often generate four or more pages of fiction in about an hour at the computer because I spend a lot of time generating and organizing my ideas before I sit down.

I have spent years honing my personal writing process and know that the step I actually spend the least amount of time is writing. I have learned to let my creative juices flow and not to worry about such petty concerns as grammar, sentence structure, and word choice. I rarely waste a moment on organization or paragraphing. I just let the words flow through my fingerstips until I have emptied my budget. Then I hit save and print, tidy up my papers and set them aside.

Revision is usually the lion’s share of my writing process. It may take me two or three drafts to reorganize and shape a piece until I am willing to share it with others. Depending on how difficult and/or complex the subject then I may need to loop back through brainstorming, organizing and writing to improve my project. I may make a few minor adjustments to grammar or spelling or sentence structure, but primarily I concentrate on the larger issues of focus and development and organization.

When I am finally satisfied my article, chapter, or essay is working as a whole then I begin the actual editing process of cleaning up word choice and sentence structure and any other stray problems that have been overlooked. I usually spend only one draft on this actual process.

If you are serious about improving your writing quality and productivity then you need to spend time analyzing your personal writing process. You might be surprised by what you learn–and I know you can put the knowledge to good use.

In Alain de Botton’s engaging book, The Art of Travel, he distinguishes between the anticipation and recollection of travel versus the reality of actually traveling.

When we anticipate, we study travel brochures and create in our imagination all sorts of exotic adventures, lying ahead of us. Once really there, we photograph the Eiffel Tower with our friends or family, their arms slung over one another’s shoulders and grinning into the camera. That forms the recollection, the moments we choose to remember.

Magically gone from memory are the delayed flight, the lousy food and the hotel room overlooking the alley, where the garbage collectors banged tins at 5am. But, if we otherwise enjoy ourselves, we select those ‘good moments’ and photograph them to construct a different reality from the real reality.

De Botton’s next idea is fascinating. He says that’s exactly what the artist does. Whether writing a novel, painting a picture or scoring a symphony, the artist imagines the outline of the work [anticipates the delights of the trip] then selects that which is felt to have artistic value [forgets the garbage men and includes friends at the Eiffel Tower]. Just as the traveler now has a fine and satisfying memory of the trip, the artist has a wonderful novel, painting or musical score. The artist has created art through imagination, selection, rejection and combination of artistic elements resulting in something new. The happy traveler has created a wonderful trip.

Then he tells of a man who had a very peculiar experience. After feasting his eyes upon paintings by Jan Steen and Rembrandt, this traveler anticipated beauty, joviality and simplicity in Holland. Many paintings of laughing, carousing cavaliers had fixed this image in his mind, along with quaint houses and canals. But on a trip to Amsterdam and Haarlem, he was strangely disappointed.

No, according to De Botton, the paintings had not lied. Certainly, there were a number of jovial people and pretty maids pouring milk, but the images of them were diluted in this traveler’s mind, by all the other ordinary, boring things he saw. Such commonplace items simply did not fit his mental picture. Thus, reality did not compare to an afternoon of viewing the works of Rembrandt in a gallery. And why not? Because Rembrandt and Steen had, by selecting and combining elements, captured the essence of the beauty of Holland, thereby intensifying it.

This is exactly what a writer or any artist tries to do and as a traveler, you may do much the same thing

When writing about a day in your protagonist’s life, you don’t start with what he had for breakfast or that his car wouldn’t start unless it’s germane to the plot or his character. You compress. You select and embellish. You toss out. All the details of your story must combine to intensify real life in order to create something interesting and of artistic merit. When I started writing the first novel in the Osgoode Trilogy, Conduct in Question, I had to learn it wasn’t necessary to build the whole city with lengthy descriptions of setting and character, before Harry Jenkins [the protagonist lawyer] could do anything. But many nineteenth century novelists did write numerous pages with glowing descriptions of the Scottish moors or a county hamlet. And that was necessary because, with the difficulty of travel, a reader might well need help in picturing the setting. But today, with the ease of travel, the surfeit of film, web and television images, no reader needs more than the briefest description. Just write walking down Fifth Avenue and the reader immediately gets the picture.

In a novel, usually only the most meaningful, coherent thoughts are included, unless you are James Joyce, the brilliant stream of consciousness writer. And so, you as the writer can order your protagonists thoughts so as to make complete and utter sense apparently the first time. In the Osgoode Trilogy, the protagonist, Harry Jenkins, does lots of thinking and analyzing [the novels are mysteries, after all]. But his coherence of thought is only produced after much editing and revising. Not much like real life, you say?

Same for dialogue. Interesting characters in books speak better and much more on point than people really do, partly because the writer is able to take back words. In real life, we often wish in retrospect, if only I had said this or that to set him straight. No problem for the writer. Hit the delete button and let him say something truly sharp and incisive.

And so, after comparing what the traveler and the writer do, what can we conclude? I quote De Botton in the Art of Travel.

The anticipatory and artistic imaginations omit and compress, they cut away the periods of boredom and direct our attention to critical moments and, without either lying or embellishing, thus lend to life vividness and a coherence that it may lack in the distracting woolliness of the present.

And so therein lies the difference between Art and Life! And so, the similarity between the traveler and writer.

A writing exercise that is helpful in learning a very specific style of writing is called Emulation. This is done to match the style of a specific author.

In essence, you create an entirely new passage using an existing passage as your guide.

For example if you wanted to try to write in the same manner as the Psalmist you might copy a passage of Scripture…

Shout for joy to the LORD, all the earth. Worship the LORD with gladness; come before him with joyful songs. Know that the LORD is God. It is he who made us, and we are his; we are his people, the sheep of his pasture. Enter his gates with thanksgiving and his courts with praise; give thanks to him and praise his name. For the LORD is good and his love endures forever; his faithfulness continues through all generations.

This would be an emulation example…

Lift your voice to the Lord, everyone. Sing to the Lord with triumph; come to His throne with humility. There is none like our God. It is He who sustains us, and He knows us; we follow Him as the least in His Kingdom. Gratitude arrives before us as we proclaim His greatness; show honor by singing praise because the Lord is awesome and His love does not diminish, He will be faithful to your grandchildren’s grandchildren. (Modeled after the Psalmist in Psalm 100).

While this may not be a perfect example, the idea remains intact; stay as close to the form and function of the passage you are emulating as possible so anyone familiar with the work will quickly recognize the similarities.

This is an exercise that is easy in concept, but somewhat difficult in execution. In a perfect emulation you would replace every word with another word. In a perfect emulation a noun is replaced with a noun and an adjective with an adjective and so on.

Emulation teaches you to creatively rewrite and reexamine the mechanics of what was written. In my emulation sample, I used a thought for thought emulation style, not word for word. Emulation doesn’t need to be about the same topic either; it simply needs to match up with the literary style of the original author.

If you are a looking for a writing exercise that is a challenge and remains a great learning tool, consider the use of emulation as a means of discovering more about the structure the author used and, secondarily, how you respond to that structure today.

Ever had your moral convictions put to the test? Most of us think we know what we’d do in any given situation. But do we really? Maybe another unknown part of us surfaces and takes over&ndashleaving us in a confusion of questions. But the deed is done and we cannot take it back.

This is the predicament, Harry Jenkins, protagonist/lawyer of The Osgoode Trilogy finds himself in, at the beginning of the first novel, Conduct in Question. Harry longs for freedom and love, but has been trapped under his senior partner’s thumb and in a dead marriage for years. He’s always been certain of his own moral convictions, but when his partner drops dead in the office, Harry is free to make his own mistakes.

He and his wife Laura often argue about money.

&ndasha topic fraught with land mines. Her hardened face floated up in his mind.

“Law practice is more than just making money,” Harry had insisted.

“Of course!” she said in wearily impatient tones. “But it certainly doesn’t hurt to set the right value on your services.”

“So I’m not making enough. Is that it?”

“No. But if you didn’t get so personally involved with your clients, maybe you’d do better.”

Harry was astonished. “So I care too much about them? I care about what I’m doing?”… “Clients trust me! I’ve earned that. I can’t turn around and fleece them.”

Although not satisfied with life, Harry&ndash

had learned his lessons well. He had kept his part of the bargain. But where was his reward? Flashy cars and grandiose houses were the supposed perks of his profession. His Ford was surrounded by Audis. Playing by the rules had not gotten him far. Of course, he wasn’t poor. Laura and he were comfortable. Yet, there was a yearning, a sense that the time for making real money was passing. But it wasn’t just the money. A dull emptiness nagged at his spirit.

And so, he is ripe for the picking! Almost immediately, he is swept into a massive money-laundering scheme by the enigmatic Mr. Chin &ndash land developer &ndash thereby putting him in direct conflict with his oldest and wealthiest client, Marjorie Deighton. With Albert Chin’s huge retainer check for work to be done, Harry senses something is amiss. When he deposits the check in the bank, the manager demands he make a payment on his deceased partner’s very substantial and overdue bank loan. Otherwise, he will freeze the Chin money. In a dilemma, Harry is forced to use the Chin retainer to make a payment.

Harry was scrupulous about client funds, and would fret if the bookkeeper missed a penny. Snatching up his check book, he saw in his mind the bright and trusting faces of a hundred clients. He saw those faces turn gray in disbelief when he uncapped his pen.

Petty triumph gleamed in Mudhali’s eyes.

Despite years of circumspection and care, Harry was driven by a new and reckless fury. Either he made a payment, or the bank would freeze his accounts. Mudhali had nailed him to the wall.

Like most of us, Harry is good at justifying his actions.

Albert Chin had said that money was no problem, and after all, there was lots of work in preparing those offers. He would search the titles to the properties, do the corporate searches, and prepare six offers and submit them. Surely that would add up to twenty-five grand. Besides, Chin would not have given him such a munificent retainer had he not expected a sizable bill. And Harry knew that he was not the only lawyer guilty of such an infraction.

What does Harry do? After all, he may be our hero, but he’s a pretty human guy. Despite his instincts and better judgment, he turns a blind eye to obvious signs of danger and accepts Mr. Chin’s gifts.

Harry withdrew two first-class tickets for flights and a voucher for a three-night stay in a luxury suite in Nassau. “The Atlantis Resort,” he whispered. Shimmering blue waters danced before his mind’s eye.

After a moment, he said, “This is more than kind of you, sir, but&ndash”

Mr. Chin held up his hand. “Please. The conglomerate wishes to express its gratitude for your most timely service. We know you have made room for us in your busy schedule.”

“But surely not. The retainer is very substantial, and…” He fingered the brochure, which featured a photograph of sunny beaches and gently lapping water.

And so, much of Conduct in Question is about Harry trying to extricate himself from the clutches of Mr. Chin. But Harry has lots of other problems to contend with when he comes face to face with the nature of evil in tracking down the Florist, a sadistic killer with an artistic flair who believes he is called to judge the worthiness of his victims. But that story is for another day!

Every writer needs some help with their writing. Every writer can improve their writing. One simple technique you can use to improve your writing and better develop your writing process is to spend less time writing and more time thinking about your writing.

Many writers struggle with their early drafts simply because they have not allowed an idea enough time to simmer. Giving yourself time to brainstorm, sift and sort through ideas, and to both have and build upon creative inspirations is one of the keys to becoming a successful and productive writer.

It is best to work on this when you are away from your desk, your computer and any writing equipment (even something as simple as a paper and pencil) however that is the only rule about location. You can sit yourself on a park bench or in your car, you can take a walk or a jog, or you can perform some mindless household task such as vacuuming, folding clothes or washing dishes. There really are not rules as long as you can focus the majority of your brain power on your writing without the distractions of friends, family, or co-workers.

Even with today’s hectic, busy days there are moments when we are alone with our thoughts and if you want to improve your writing then you should set aside at least a portion of those moments to focus on your writing. In fact, you might find that not only does this improve your work but it also allows you to multi-task by completing some other mundane task (or simply getting in your exercise for the day). I promise you that once you have focused your brain on your writing that you will see an increase in your productivity. You will actually spend less time in front of the computer (or notebook) but will deliver more quality writing in that shorter time.

It is important once you are set on a specific project that you focus your thoughts on that goal. If you are writing something short then focus first on the introduction, for example. If you are writing a novel or book then focus on one scene or section of a chapter. Create a movie in your head, and because it is your movie, do not overlook the sounds, smells, and textures that go along with it. Put yourself in the shoes of the characters of your movie so you can identify with them and feel their emotions. Play with words and sentences in your head. Get a feel for the rhythm of the language. Does it match the “movie” you created?

The more you work these elements over in your head then the easier it will be when you sit back down to write. Use your head to make writing easier for you and more effective as well.

The more time you spend thinking and planning your writing before you set out to work on your latest project the better.

Imagine holding a bouquet of balloons. And someone comes up to you and pops one with a pin. Then another. Then another. Pop! Slam! Bam! You’re shaken, shocked and need to take a few deep breaths to recover from the impact.

This is what it can be like to receive feedback. Whether it’s a work project, a creative project, or input on how you show up as a person, feedback can be jarring, painful and downright destructive. As a coach of the creative process, I have seen how feedback can devastate people and shut down their creative dreams. One man, probably in his seventies, showed up in a writing group I was leading. He had received negative feedback on his writing twenty-five years earlier. It had taken all that time to work up the courage to come back to his writing. It was sad but I was glad to see that his writing urge refused to be dampened.

Feedback is a necessary part of growing as a writer or artist, so it’s best to become graceful at receiving feedback. Here are a few steps that will help to &ndash gulp &ndash take feedback and use it to encourage you instead of deflating you.

First, get really good at asking for feedback from the right sources. Give yourself a chance to get feedback that is constructive and kind. Seek trusted writing buddies, writing mentors, or teachers whom you know have your best interests in mind. Spouses, parents and children may not be objective enough to give useful comments. They may not want to hurt your feelings, or they may be insensitive to your feelings. A spouse or a friend may have no clue about what makes a good story and they just don’t have the skills to comment. No matter who you choose, make sure to include this vital second step.

You may not know that you can design the feedback process. You can! Know that when you ask for comments, the giver’s ego may get a little puffed up. Here’s their chance to be right, to know, and to point out all the things that are wrong with your short story or essay. It can be like someone getting the weed wacker out to tidy up the sidewalk and then the rush of power surges over into destroying the whole yard. Know what kind of comments will best serve your growth and ask for it. You may want the comments in written form. Having it written down will make it easier to assess the feedback later, which is the next step.

Give yourself time to integrate the emotions and thoughts that the feedback will provoke. I suggest setting the feedback aside until at least the next day. No matter how much you want to hear commentary, it can still affect you emotionally. You may be in denial, you may want to argue, you may be hurt or frustrated that you still have a lot of work to do. Give yourself time to let all the emotion settle in. Then, when you feel more objective, take a look at the feedback. You’ll want a clear mind to be able to discern what is useful, which is the next critical phase.

You’ve gotten a response and now you need to discern what will improve your project or performance. Being as objective as you can, look at the feedback and ask this simple question: “What’s true?” Keep your primary objective in mind and use that as a guidepost for whether the feedback you have gotten will be used or discarded. Another question to ask is “What can I learn here?” Notice if you become defensive, since that’s not the wisest approach to doing your best. Make notes as you go back through the feedback and decide how you want to move forward with it.

Commentary is an essential part of the writing process, and if you’re interested in improving your writing, you should be seeking feedback. Getting kind and constructive comments is key to becoming a good writer. Use my steps to receive comments gracefully. Soon you’ll love the feedback process and will be asking for it even more often! Feedback is a part of creativity, so don’t let it burst your bubble.