Essay Online

As a writing instructor and coach I work with writers every day who are not reaching their full potential. What holds them back?

When you talk with struggling writers they generally mention one of three problems:

~ Lack of writing skills

~ Lack of writing opportunities

~ Lack of knowledge

As a writing professional with more than two decades of experience in both print and internet publishing I regularly assure the writers that I work with that none of these three obstacles is insurmountable.

LACK OF WRITING SKILL

The lack of writing skills does not have to be an obstacle to your writing goals and dreams. It is simply a hurdle that you need to overcome. I have taught students struggling to earn their GED how to write and I have taught many developmental English students how to write. Writing is a skill that can be taught, learned, and mastered just like any other skill.

Obviously there are levels of ability and mastery just as there are with many other skills, but with time and practice almost anyone can achieve competency as a writer. I cannot promise that everyone can be a master craftsman but most can become a good wordsmith.

If you feel that your skills are weak then you might consider taking a course to strengthen your writing however for many writers simply working up a regular schedule of reading and writing will do wonders for improving grammar, vocabularly, and style.

LACK OF WRITING OPPORTUNITIES

There simply isn’t a better time to be a writer seeking an audience. Not only do the standard print mediums still exist in newspapers, magazines, and books there is now a wealth of opportunity available electronically in the form of ezines, blogs, and web sites. There are a plethora of paid opportunities for the experienced pro and there are a myriad of unpaid forums for the beginner looking for experience.

Seek out writing communities, both face-to-face and online, and writing publications, both traditional and electronic, and you will quickly learn about new markets and writing opportunities.

In addition, with the many available print and electronic options available sometimes you can simply make your own opportunities — create your own e-book, start a blog or electronic newsletter, or self publish your manuscript. The options are limitless.

If you lack writing opportunities then you simply aren’t looking hard enough.

LACK OF KNOWLEDGE

I cringe when I hear writers whine that they don’t have anything to write about. How can this be? If you are alive then you have something to write about.

Ideas come from a variety of places but the easiest place is to start with what you already know about. Look around the community (or rather communities) that you are a part of every day — including your home, church, work, and school. There are likely many writing topics there. What are your hobbies and interests? What do your friends and family ask you for advice? You have a wealth of knowledge and experience to share without doing any research — start there!

It is OK to also write about a topic that you are just beginning to investigate and understand. I often pick topics that simply interest me or that I need more information about. I’m trying to get my son to stop sucking his thumb so I have been reading up on that topic a lot lately!

Now go out and start writing. Don’t let these three obstacles block you from writing success. View them simply as opportunities to learn and grow and you will succeed.

I just finished a set of conferences with my students which inspired me to write about the most important rule of writing — writing is a process.

So many of difficulties struggling writers face occur when they ignore this simple rule. Once you embrace the fact that writing is a process rather than an event, once you recognize that the more time you give the process to work the better, then not only will writing be easier you will also write better.

Writing is a process. While that process varies somewhat based on the task and the individual writer, the basic steps it includes are the same no matter what.

First is the initial brainstorming process. No actual writing takes place in this step although there may be some note taking or non-stop writing exercises. The more time you give yourself for this process then the easier the next step will be. Experiment with various forms of brainstorming and prewriting to determine which works best for you and your various writing tasks. What may work in one type of writing may not work as well with another. The more you experiment then the more likely you will find the optimum brainstorming process for you.

Second is the drafting process. That first rough draft should be a quick and painless draft. Your main goal at this point is simply to capture the fruits of your brainstorming in one document. Just write until you have tapped your brain. Do not hold yourself back by rewriting, revising, or editing. Do not pause to worry about spelling, grammar, punctuation, or word choice. If you are conscious that you will need to fill in gaps then simply hit return twice (my usual technique) or write in all caps MORE LATER then move on. The important goal at this point is simply to capture your ideas in one place as quickly as possible. It does not have to be pretty and likely it will not be pretty, but it will be done.

Third is the revision process. This should take more than one draft to accomplish. Again, do not spend time worrying about spelling, grammar, punctuation, revising or editing. Fix the obvious errors that are distracting to you as you rework but that is not your main goal. Your main goal with this part of the process is to look at the big picture. Is your thesis clear and well supported? Are your ideas well organized and fully developed? Are there any gaps in the writing or logic? Do your ideas transition well from one to another?

Fourth is the editing process. Now is the time to worry about spelling, grammar, punctuation, and word choice. Zoom in your focus from the big picture to the sentence and paragraph level. This effort may take one or more drafts to polish your writing to the desired level.

If you are creating a more in-depth project then you may also need to add a step between brainstorming and drafting that includes research and organization which would make the writing process include five steps.

The most important part of creating your own individual writing process is to let it evolve as your skill grows. The more you refine and polish your process then the better the work you produce. The key to developing a successful writing process it to give yourself time — time to let your process evolve and time to let your writing develop. This means not to rush the development of your writing process. Let it evolve over many different projects. This also means not to rush your actual writing. Allow days to pass between various stages and drafts. The more time you allow to pass then the more work your subconscious will do for you and the fresher eyes you will be able to bring to the project.

I promise that if you remember the most important rule of writing then you will improve as a writer. Developing your own individual creative process and giving it time to work will make you a better writer.

In the world of today, job satisfaction scores over most other factors. They are less inclined to become cogs in the wheel if they can help it. Moreover, one can do so much more today. The growth in the field of communications has opened up many opportunities. More and more people have begun to give up their day jobs in favor of more flexible work-from-home routines. The unprecedented rise of the Internet has been one of the major factors that have made this possible.

Among the groups who are benefiting from this expansion in communication are writers. The world of magazines and ezines are a vast area is open to all. In fact, anyone who can string a decent sentence together can now think of seriously think of writing professionally. These days, anyone can become a writer with a little investment and a certain degree of writing skill. Of course, it is not be all that easy when you are starting out. But once one does, the money will just keep coming in.

Marketing one’s skills becomes very important if one is looking to rake in the profits by writing articles. If one is planning to send articles to a bunch of magazines, it would be prudent to study the magazines and understand their specific styles. Having done that, one can commence writing articles that would appeal to those styles. Look at the case of someone who has to write about a spot of historic importance. His approach will certainly differ based on whether the article is intended for a business magazine, a travel blog, or a tourism website.

Writers must have the objective of selling the articles. One must write articles that will encourage more and more readers to go through them. Being able to place good content within the framework of a well-written article is a skill that writers need to develop.

Writers, in general, must bear in mind the fact that they have to write regularly if they want to improve. Practice makes perfect, and the more one writes, the better the writing becomes. It is advisable to read books and editorials that will broaden one’s horizons. It is necessary to be familiar with a large number of concepts so that if you required to write on some unusual topic, the idea will not be too difficult.

At the same time, one must learn to edit one’s own work. Typing errors are a fact of life. A single mis-type can change the meaning of a sentence. A spelling mistake might make the reader get the impression that the writer is incompetent. Thus, before attaching and mailing an article, it becomes essential to read through it thoroughly. Even a cursory proof-read could help one cull out a number of errors. Remember, when selling an article to a client, one must make sure that it is completely free of errors. To ensure that, one can also invest in some of the editing software that may be found quite readily.

Now, online writing may not result in a windfall. A client who needs a number of online articles is not likely to pay more than a small fraction of what an offline magazine might pay for an article with a similar word count. However, there is far more certainty if you are writing for the online world. The delays that are part and parcel of the offline magazine world are few and far between in the world of the Internet. One may not get a huge sum of money for a single article. However, one might manage to get paid a decent sum for a large number of articles. Also, most online articles are relatively short in length and tend to not require intensive research. Thus, a writer who is fairly quick can make quite a bit through this mode.

Another issue is being credited for the articles that one writes. Getting a byline may not be an option for amateurs. In fact, one might have to start out by ghostwriting for someone else. Even so, the point is that one is being able to hone his/her writing skills and receive payment for it. With time, one should be able to establish one’s credibility as a writer. Then, getting a byline might just be a cakewalk.

A large number of such writers start off by subscribing to some of the many freelance writing sites. This may prove useful in the case of someone who is unfamiliar with the working. Additionally, it is a good idea to acquire a website of one’s own from which one can carry out one’s article writing business. It is likely that the start will be slow, but writers have to keep trying. Once the offers start trickling in, and one starts producing good articles, there is no looking back. You could even hit the big time pretty soon.

I hear it all the time from my students and at the seminars and workshops I lead. The writers that I work with are excited to work with a “real” writer. Most people define a “real” writer as one who is published. Therefore I, with three published novels and innumerable newspaper and magazine articles under my belt, certainly qualify.

However, the longer I am involved in the business of professional writing and the teaching of writing the more I question that definition. For me, being a “real” writer is much more about a state of mind rather than a state of being. I believe very strongly that you need to become a real writer before you can become a published writer for I know that while most (if not all) published writers are real writers that the reverse is not necessarily true. I have known many real writers who have not yet been published but I believe they will be some day — if they just stick with it.

Real writers are made. No one is born to be a writer although many real writers are born with a drive or need to be a writer and this is certainly a help during the difficult times and challenges that all real writers face. A real writer requires five essential tools.

The first, and most important, is a unique writing process. In order to write well and effectively not to mention to grow as a writer, you must develop a writing process. A nonexistent, or inefficient, writing process can greatly hinder your ability to write but a writing process tailored to your unique strengths and weaknesses can make your writing stronger and easier.

The second element goes along with the development of your writing process. This is learning your strengths and weaknesses as a writer. What is the most difficult part of writing for you? What is the easiest? The more you know about your own writing then the better equipped you are to take advantage of the areas where you are strongest and to work on the areas where you are weakest.

Another essential element to becoming a real writer is criticism. Writers need to develop the skills necessary to be critical of their own work and to edit effectively. Most real writers also have a support network in place, such as a critique group or critical reader, to assist with this process.

Real writers also need to be readers. Writers must read a variety of authors and types of writing in order to learn more about the language, its structure, and its varied uses. Reading provides inspiration in terms of ideas but also language use and vocabulary. Real writers love language and words and cannot get enough of either. Real writers are readers.

The final essential ingredient for a real writer is a strong work ethic. Real writers practice their craft on a regular basis (usually daily). Some writers only write a few hours a day while others spend many hours writing. The length of time is not as important as a regular writing schedule that is only altered for major holidays or life-threatening illness. Even if you can only carve out an hour a day that is enough time to write a novel if that is your goal. The important part is making your writing a priority and giving your writing muscles a regular workout.

If you want to be a real writer then you must work on these five essential tools of the writing trade: individual writing process, knowledge of strengths and weaknesses, criticism, reading, and work ethic. Once you have mastered these five tools of the trade then you are on the way to becoming a real writer.

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. Keyword density is crucial parts of optimizing your articles for search engines. But it is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as keyword stuffing.

When you over optimizing your article with stuff keywords in an article a search engine spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead punish your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a major search engine if you are found keyword stuffing too many times.

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 400 word article and want to achieve a keyword density of 6%, then you will need to have the keyword in your article exactly 24 times. An effective article must have a keyword density between three until eight percent from overall article. If you use very high density and over optimize your article search engine will marked your article as a spam.

Having the right keyword density in your article makes it more likely that you will make money off of that article because it will go up in the search engine results and be seen by more people. But you must remember please be careful when you optimize your article don’t over optimize your articles with very high keyword density, you will get your site blacklisted from a major search engine.

OVERVIEW

People are visual creatures. They look at your product, and see, for example, a button or display. They want to find out about that control or indicator. A Visual Index is a simple but powerful document access tool that enables your Readers to find the information that they want.

This article describes the Visual Index concept and tells how to create one for your document.

A VISUAL INDEX

A Visual Index is a picture of your product or process with links to the relevant information in the related document. Using a Visual Index, your Readers can look at the picture, and quickly jump to the place in your document that describes the item of interest.

Your document may include several Visual Indexes (the plural of “index’ is “indexes” not “indices”).

STARTS WITH A PICTURE

The Visual Index starts with a picture of your product or process. There are various kinds of pictures to use, based on the product type:

* Physical Product (for example, a barbecue or video disk recorder)

Pictures of the product (all relevant views).

* A Procedure or Process: A flowchart of the steps and decisions in the procedure or process.

* Software Product 1: Screenshots of the software.

* Software Product 2: Before and after images of the work that the product does.

* Organization: An organization chart.

LABEL THE PICTURE

Label all the User-Product Interaction Points (U-PIP) on the picture. A U-PIP is anywhere that your User and the product may interact. U-PIP’s include controls, displays, and relevant physical features of the product (such as handles, latches, etc.). Provide a meaningful (to your Reader) label (name) for the U-PIP. (Use that same exact label everywhere you refer to that U-PIP.)

Aside: If your product uses sounds to inform the User, then include a table of those sounds, what they mean, and a link into the relevant area of your document (describing the sound).

LINK THE U-PIP’s TO YOUR DOCUMENT

Up to this point, the Visual Index is just like any well-labeled picture of your product or process. However, when you add links into your document, the well-labeled picture becomes a Visual Index.

The link should be to a section of your document that you believe your reader would most want to reach to get the information about that U-PIP. (This is a fundamental question whenever you create an index: “does my reader want to come to this place in my document for this item?”)

Your method of adding links to the picture depends upon the publishing mechanism for the document. If the document is published as:

* A Printed document, then use page numbers for the links;

* An Electronic Document, then use hyperlinks that a Reader can click on to follow. If the document is published as HTML, then the visual index can be an image map.

EXAMPLE 1: A PAIN IN MY FOOT

I have a pain in my foot when I walk. If I go to a website about feet, it would be very efficient for finding out about my pain, if I could see a picture of a foot with various areas where the pain could be. Links from the foot areas to specific web pages would enable me to find the information about my specific foot pain quickly.

EXAMPLE 2: PHOTO CORRECTING SOFTWARE

Show a picture with the errors that your software can handle, before and after correction. Here the U-PIP’s are each of the photo errors.

EXAMPLE 3: A COURSE ON WRITING USER DOCUMENTATION

The Visual Index is a flowchart for creating the User Document. Since the Course is presented in HTML, the Visual Index is made from an image map, with hyperlinks into the sections of the Course relevant to each item in the flowchart.

BOTTOM LINE

A Visual Index is a simple concept. But like many simple concepts it is very powerful. Try to include one in your next document. You’ll be doing your Reader a great service.

Food writer, or Foodie, as they are known in the trade, Nora Franke is overfed and overwrought over a recent breakup with her long time boyfriend. “We need a break” he tells her, Nora decides that spending some time away from the bustle of New York is just the tonic she needs. Her solution is to take a temporary job as recipe consultant at a ritzy and very exclusive Spa in Baja. Nora is ecstatic, three months in a beautiful location and able to combine her love of food with the ever pressing need to shed the results of too many gourmet adventures in New York.

Life at a Health Spa is much like life on a Cruise Ship, time becomes compressed, most of the guests are only there for a week. Friendships that would normally develop over weeks or months, develop in minutes, alas also do animosities. Nora finds herself more accepted by the guests than the staff, and is quickly drawn into a group of loosely connected friends that come to the Spa every year for a few days of relaxation and reflection. This group of opulent and seemingly wealthy friends readily accepts Nora as if they have known her since kindergarten.

The setting seems idyllic for something bad to happen, and Helen Barer is just the author to do it! Helen herself is no stranger to the world of writing, she has a number of cook books to her credit, but this is her first foray into the murder mystery genre.

The first cracks in the Louis Vuitton luggage occurs the next morning when the body of Alan is found, in what appears to be a climbing accident on a nearby mountain. What Nora notices is the different reactions from the members of the group, from grief, to indifference, to maybe something more sinister. In the 50 years that the exclusive retreat has been in existence this is the first death the ranch has ever experienced, sprained ankles, and a mild heart attack from over exertion held the previous record.

There is a second death, one that can not be explained away as an accident. Now Nora is pulled into the web of deceit, what is going on, and who is responsible for these two deaths?

Nora is on the scent! She has no investigative training, just a dogged thirst to find the truth. Of course this may not be the best ‘recipe’ for a long life!

I liked this book a lot, I think this is a very fine first time effort, small enough at 200 pages to be a quick read, but long enough to develop the characters well. I suspect that we will be seeing more of Nora Franke in future books by Helen Barer. If you are looking for a fun and fast murder mystery I can recommend that you try Fitness Kills.

Fitness Kills is the first in a series of cozy mysteries by Helen Barer. Helen spent many years as a writer of non-fiction material, ranging from cookbooks to television documentaries. She is presently at work writing her next Nora Franke mystery.

Okay, so I didn’t really write a whole novel on my lunch hour. But I did develop a lot of the characters, locations and plot by taking a half-hour out of each workday to sketch some ideas. You’d be surprised with what you can get done in just thirty minutes a day.

First, a little background. I had a job that was driving me crazy. Corporate priorities at the company I worked for changed on a weekly basis. Projects I managed got cancelled halfway through development, blew up on the launch pad, or went on indefinitely without any measurement of success. My job had become more about shuffling papers and schedules than creating great work. I was frustrated. My thoughts turned to that novel I’d never managed to write.

But how was I going to write it? I never had time. When I got home from work every day, it was late. I was tired and cranky, unable to do much but eat dinner and go to sleep. Weekends were filled with taking care of the house, doing laundry, seeing family. I needed to come up with some kind of plan if I was going to get anything done. I began by promising myself I’d take a half-hour break each day at work, pick up a notepad and pencil and write down whatever came into my head.

Some days I went out for lunch, sat by myself at the juice bar or taco stand and wrote as I ate. On days when I’d brought lunch from home, I’d drive to a distant parking lot or side street and sit in my car, making notes. And on days when I couldn’t get out for lunch, I’d make sure to reserve a private half hour slot in the corporate calendar so no one could schedule me for a meeting. At the appointed time, I’d pick up my notebook, find a cubbyhole in some corner of the building where staff rarely went, sit down and start writing.

At first it was difficult to put aside thoughts of work. But soon enough, by implementing some simple strategies, I was able to write at least a couple of pages each day. Some days I just scrawled out lists of phrases, adjectives, names and on others I managed a few paragraphs of tolerable prose. But the more I did it, the easier it became. After three months I’d filled two notebooks with ideas for characters, situations, locations. My novel had shape. Rough shape, to be sure, but shape nonetheless.

There were other benefits, too, ones I hadn’t expected. Writing in my notebook for half an hour gave me a sense of satisfaction that helped alleviate the stress of my job. My afternoons became lighter, less dreary. I dare say I developed a spring in my step that hadn’t been there before. It also gave me the confidence to look for a new job, one with less time load, so I could dedicate myself to completing the work.

So if time is a problem for you, here’s ten suggestions on how to start a lunch-hour writing routine, including some tips to keep you on track.

1. Character sketches

Pick a character you’ve thought about. Or invent a new one on the spot. Start with a name. Is the character male or female? How old? Single, attached or married? What color eyes? What color hair? What do they do for a living? Where do they live? Start with the city or town, then add details. What does their house or apartment look like? Details make a difference. Keep adding as many details as you can. What kind of car does your character drive (if they drive)? What do they eat for breakfast? What kind of clothes do they wear?

2. Location sketches

Again, start from the general and work your way down to the details. You can start with a real location or imagine one, or start with a real one and move to an imagined one. Is the location outside or inside? Who’s there? If it’s outside, what kind of plants and animals might there be? Once you’ve come up with the idea, take a tour of the location in your mind. Walk through it, pause, look around. What do you see? Step through your senses as you look around. How does it smell? What does it look like? What do you hear?

3. Mix it up

Once you have a dozen characters and locations or so, try putting them together. What would happen if character A and character D met at location C? Why would they be there? Are they meeting there for the first time or do they already know one another? How does each respond to the meeting?

4. Schedule your sessions

Put it in your calendar system. It’s easier to make yourself write when you treat the process like all your other business meetings.

5. Get out of the cubicle

There’s too many distractions in your workspace. How are you going to be creative with all those responsibilities staring you in the face?

6. Turn off your cell phone

There’s nothing so important it can’t wait a half hour.

7. Get a pad of paper, and a pencil or pen

Computers are great for making things look nice. They’re not great for brainstorming. A pad of paper allows you to write in the margins, scrawl anywhere.

8. Pause, but don’t stop

Don’t spend twenty minutes deciding if your character prefers donuts to bagels. That can come later. Just pick one and see what happens. Writing things down, anything, pushes you forward.

9. Don’t worry about “writing”

This is not the time to critically assess the quality of your prose. In fact, you may not want to “write” at all in this first phase. Make lists of character qualities or location features. Make lists of names for characters. On the other hand, don’t be afraid to start writing, either. Go with whatever feels right that day.

10. Don’t worry, period.

If nothing much happens at first, don’t worry about it. It’s just a half-hour out of your day. At worst it was a quiet break. And you get to come back again tomorrow.

Writing can be a joy-filled creative process to some and a drudgery-filled chore to others. According to Roger C. Parker, “Writing is more a process of identification and organization than the relatively mechanical process of selecting words and placing them in sentences an paragraphs. “ My goal is to get you to see writing your book quickly is simply a matter of harvesting your information and recognizing that you probably already possess the majority of the information needed to complete your book.

The real test is simply to organize what you know into a database of usable ideas. The beginning steps outlined below will help you identify and organize the information you need (and already have) into chunks of information to write your book. By analyzing your experiences and life observations into building block ideas and using a table to organize them, you will be ready to write sooner.

Follow these simple steps, identify and organize your ideas; then easily write and complete your book. To get started do this:

1. Realize You Know More Than You Think.

You have gained a certain level of success in your field, career or even hobby. You may be an active consultant, business owner, speaker, or writer. In your field you have been constantly learning and observing. On your path to success through failures, successes and opportunities to learn, you have been accumulating the information you need to complete your book.

You have experienced and observed what works and does not work. You have developed over time an understanding of what order things should happen and how it appears out of order when it doesn’t happen in that order. Through the process of continually doing what you do, you have gained a wealth of knowledge and information.

The challenge is that your knowledge is unorganized. Once you create a structure for organizing your ideas, your ability to create your book and/or books will quickly take shape.

2. Divide and conquer &ndash begin to break your knowledge into chunks of information

The beginning point is to begin separate your files, speeches, articles into general topics. For example, I have bodies of information for my inspirational writing and a whole other body or topic for business writing.

And of course there’s another topic for the how-tos of writing in my files. When I first started, I went through and separated these chunks of information into different folders and eventually as my chunks of information grew I had to house them in separate file units.

After creating topical groups, break your knowledge for your book into individual ideas or chunks of information so you can inventory what you already know on the subject.

You’ll notice as you organize and inventory the ideas you already possess; it will uncover some areas that your knowledge is bit weak. Once you identify the weak areas in your knowledge, it becomes easy to locate the information needed to fill in the gap or strengthen the weak area.

3. Create framework for organizing your ideas

For a short book, simply create a list of every idea related to your book’s topic. Once you start your list and create a structure you’ll be surprised at how quickly your book takes shape. Now take your list and number them in order of importance. After your ideas have been prioritized, you can easily spot patterns of what will lead to writing a book on what you are most passionate about.

4. Pursue your most passionate idea

For now, put aside your list of topics. Take a break and relax. Successful books are based on one central idea. The author concentrates on one main theme to drive their book to success. Textbooks can get away with a list of all kinds of facts. But non-fiction books, especially how-to books are based on one main idea.

The central idea provides the focus needed to make your writing compelling. For your book, you need a viewpoint, a position, and a conclusion that you develop fact by fact or step by step as you write your book.

Readers look for an easy read. They look for a book that will help them solve their problem step by step. They need interpretation, perspective and sequence.

The easiest way to come up with a main idea for your book is to follow your passion. To choose a subject that you will be still be passionate about in a year or so, ask yourself these questions:

What ideas am I really passionate about, What ideas do I consistently discuss no matter where I am? What ideas do I really want to share with the world? Where do I see others making the same mistakes I did? How can I help people with my knowledge? What key ideas helped me succeed or caused me to fail? What main idea can make a difference in the lives of others?

The main idea for your book may come to you when you least expect it. So over the next few days begin to mull it over in your mind. Spend some quiet time, if only for a few minutes during the day to think about your deep passion, your mission, the idea that really moves you. This is important because if you pinpoint your passion well, the easier it will be to write a book that expresses what you want to express.

Readers enjoy and appreciate passion. Choose a topic you are excited by and let your enthusiasm and excitement spread faster than the common cold. Your readers will connect to you and be excited by it. They will reward you by reading your book from cover to cover and then tell all their friends about your wonderful, insightful book. Remember, the more passionate you are about your topic the faster you will be able to write, complete and publish your book.

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So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it.

Ideally though, you should plan to market your book ongoing — if, that is, being an author is a career choice and not a hobby. If it’s a hobby then don’t put any more time into it than you have to, or you might not choose to market it at all. For some, having the finished book is sufficient. But generally authors don’t write and publish a book just to see it “done;” they publish it to further dreams of seeing their careers flourish. If that’s the case then your marketing plan should last as long as your career does and hopefully, that’s a really long time.

But how long should you stick to marketing one book before moving onto the next? The answer depends on a lot of things. Topic, for one, will often drive the wheels of a campaign and it’s often said that the best way to market your first book is with your second and third and forth and well, you get the idea. But now comes the most challenging question: if you’re extending a marketing campaign beyond what you originally had on your marketing outline, what on earth will you do to promote it?

If your book is new and your promotional wheels are just hitting full steam the answer to how you might promote your book should be easy. But if it’s a year down the road and you feel you’ve done everything you can do to market your book you might be asking yourself: what’s next? This is a great time to assess what you’ve done, what’s worked and what hasn’t. It’s often in our nature to stare at a closed door begging for it to open, but if the doors you’re knocking on still aren’t opening, then perhaps it’s time to move on to marketing items better suited to your book.

By this I mean that when you go through and evaluate all you’ve done, it might be easy to say, “You know, I spent a lot of time on this and it’s still not doing anything for me, I’ll think I’ll invest more time on it and see what happens.” This might seem like a good idea. Certainly the folks at Oprah might not want to hear from you the first 20 times you pitched but on 21, you could strike gold. The likelihood is, however, that you’re just barking up the wrong tree and need to move onto greener pastures.

For example, let’s say you’ve done some speaking engagements in the past year and every time you do them you get tons of new sign-ups for your newsletter, you sell lots of books and best of all, you get asked back! So why don’t you do more of them? Well, probably because the rest of your book marketing is taking up so much time that you’re unable to devote as much time to this as you can. Now you’re in a perfect position. Why? Because you can dump the stuff that’s not working so well and focus on the things that are working well, like your speaking engagements. The same is true for media, if you get a lot of it when you’re pitching it, then why not pitch more?

For many of us, deciding what to do and when to do it can be confusing, but after you’ve spent months doing everything you’ve ever read or heard about, the obvious successes start to clarify themselves and then, what you need to do becomes crystal clear.

If you’ve only got one book to promote, here are a few tips that might help extend the life of a campaign and give you more ways to market:

* Creating spin-off products: special reports, eBooks and audio product are a all a great way to get some additional mileage out of your book. Creating products that lead to a product line can help leverage more sales. Often when consumers buy one product in a line, they’ll buy all of them.

* Speaking events: speaking on your book’s topic can really lengthen a campaign. By setting up speaking engagements you’re getting the message out there on your book, selling books to the audience and keeping the wheels on your campaign turning.

* Gather your evergreens: an “evergreen” is a topic that’s consistently viable from year to year. This means that if you have a news peg on the topic of Labor Day, you can trot this pitch out year after year and the media will love it. Understanding and building these evergreens into your campaign will greatly help extend your marketing campaign.

* Updating your book: with the exception of fiction, most books could stand a refresher every so often. For some books it’s yearly, while others can wait a bit longer. The updated version is a great way to capture additional promotion. I update my books yearly and provided that I’ve added new content (and not just changed a few URL’s) I will re-promote each of these as they come out — just like I would a new title.